Fujifilm has just published a video discussing OKAY, a short film shot entirely on the Fujifilm GFX Eterna 55, directed by Andrew Kightlinger, with cinematography by Oren Soffer — also known for his work as the cinematographer on The Creator.
Below, I’ll share the trailer for OKAY, along with the video in which Fujifilm discusses the project with the filmmakers behind the short film.
You can check out OKAY also on IMDB here.
There is a new SWIT PowerCell NP-W235 USB-C Battery (2200mAh) available at BHphoto here.
Besides USB-C charging, which we already have seen on other third party battery brands, it has something I haven’t so far noticed on any other NP-W235 battery and I consider a simple but very useful feature: a touch-activated 4-LED power indicator.
If you have several batteries in your camera bag and don’t know which ones are charged (or by how much), a simple touch on the LED power indicator instantly gives you the information you need.
The Fujifilm GFX Eterna 55 has just received a minor firmware update. You can read all details below.
But Fujifilm GFX Eterna 55 owners can look forward to lots of Kaizen firmware love coming for their camera.
To read some of what will come via firmware update in 2026 via firmware update, check out this article.
On the other hand, the promise of major firmware updates coming in 2026 could also be an indication that the GFX Eterna is sucking up more resources that Fujifilm thought it would, as suggested by Johnnie from CineD and I elaborated in detail here.
Back in January 2012, I wrote my very first article here on FujiRumors.
At the time, Fujifilm was a largely unknown system — and this blog was even more so.
But none of that mattered to me. I didn’t care how many people were reading, nor what the future might bring.
What mattered was that, after a long journey through different camera brands, I had finally found a system I truly fell in love with. And I wanted to share that love through a new, dedicated blog: FujiRumors.
For several years, FujiRumors remained a barely read website, kept alive only by my passion and by a small, loyal group of early Fujifilm X shooters — a quiet but deeply committed community.
Back then, Fujifilm was just one of many brands trying to break into the digital camera world. Some strong players entered the market with excellent products (like Samsung), but failed. Others tried radically new approaches (like Lytro), and failed too. Even well-established brands eventually pulled out of the market (like Olympus).
Yet somehow, Fujifilm survived those turbulent years — and eventually didn’t just survive, but grew and thrived.
Now, 14 years later, there are more Fujifilm shooters than ever before. And yet, the warmth, passion and commitment of this community make it still feel like something small and familiar.
And personally, after all these years, I still sit down at the computer with the same spirit as in the beginning: curious about what the future of Fujifilm will bring, and grateful that I can share this journey with all of you.
The only difference is that it’s a bit noisier around the couch now — with two little kids jumping around while I try to get the news and rumors to you 😉 Other than that, I feel just as humble and grateful as I did when I started.
Of course, it hasn’t always been an easy journey. Fujifilm has done many things right — and some things wrong. At times, we disagreed. Sometimes, we even got angry.
But that’s how real journeys work: we explore, we experiment, we succeed, and we stumble.
What matters is that the journey continues — not just of a brand, not just of a system, but of a community of people who care about photography, about tools that inspire creativity, and about the stories we tell with them.
And a final word… and thanks… to:
And where do we go from here?
Well, I can’t promise how long this journey will continue. But I can promise that for as long as it does, I will come to you with respect — for you, for your time, and for your trust — striving to offer not only accurate rumors, but the best possible coverage of the Fujifilm X and GFX world.
And wherever the road leads next, I’m grateful we’re walking it together.
Love you all!
❤️ Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter
The Best Fujifilm Communities
It’s time to share some love to one of Fujifilm’s best and most loved (and also most owned) cameras: the Fujifilm X-E5.
And it’s not only me saying it. Look up the stellar reviews the customer camera is getting all over the web – with some frankly weird exceptions:
And along with it, also one of Fujifilm’s hottest lens releases of the past few years: the Fujinon XF23mmF2.8 R WR.
I did share my thoughts about my Fujifilm X-E5 here.
Anyway…. the Fujifilm X-E5 is quite successful, and if you want it bundled with the XF23mmF2.8, then good luck in your hunt for one, as it is mostly out of stock.
With all that said, enjoy the reviews below.
