Fujifilm Surprised by X-M5 Popularity and Shortage is Not Intentional

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X-M5 Shipping Status

The Fujifilm X-M5 was announced back in October 2024.

The silver Fujifilm X-M5 started shipping in November, whereas the black version is supposed to start shipping in April.

The silver X-M5 struggled with delivery shortages, whereas the black version never ever shipped, as it was supposed to hit stores only in April 2025.

So much so, that some stores like BHphoto have never taken preorders for the black Fujifilm X-M5.

Fujifilm X-M5 Reviews

With that said, those who got their hands on the Fujifilm X-M5 mostly seem very happy with it. That’s looking at the customer reviews on the various stores:

Sure, there are always those, who complain. But sometimes I don’t get those complains.

Like when on Amazon one customer complaint heavily that it has no viewfinder. I mean, that’s something people should be aware of before they buy the camera. So why give it a bad review because of that? If a viewfinder is a must have for you, then the X-M5 is a no-go.

I mean… if I choose to buy a car with a manual transmission, does it make sense to criticize it for not having an automatic transmission?

Fujifilm Managers About X-M5

At Fujifilm X summit in Prague, Yuji Igarashi, Manager of Fujifilm’s Professional Imaging Group, had a talk with PetaPixel about the Fujifilm X-M5, as you can read here.

The manager said:

  • producing the X-M5 is less complex than the X100VI
  • Fujifilm will try to catch up with demand
  • the X-M5 is very popular
  • situation won’t be as bad as with X100VI
  • months after release it is still hard to purchase
  • Fujifilm isn’t intentionally limiting camera production

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Fujifilm Gear Coming 2025 – Updated List and What’s Missing!

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Last year we investigated how much gear Fujifilm launches every year (see list below). The result: between 2 to 4 cameras a year and 4 lenses a year.

So let’s see at which point we are in 2025 so far.

Gear (to be) released in 2025

So we have 4 cameras coming for sure in 2025, which matches Fujifilm’s best years in terms of number of cameras released. And while we can always hope for a 5th camera, it is also possible that in terms of cameras, this is all we get. What is sure: the Fujifilm X-Pro4 will not come in 2025.

If you look at lenses, Fujifilm has pretty much consistently released 4 lenses a year. So far we know of one coming for sure, the Fujinon GF32-90mmF3.5, and one being rumored, the Fujinon XF23mm pancake. If Fujifilm were to match the previous years, then there could be still 2 more lenses coming in 2025.

At this point in time, I have no idea which additional lenses could come, but I hope that maybe sources will reach out to us and give us a hint of what’s to come. And if that happens (and if sources agree), I will share it will all of you here on FujiRumors.

In the meantime, these are the lenses the FR community wants based on Fujifilm’s suggestions, and these are the most wanted lenses based on our own mega survey.

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

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Fujifilm Quicksnap Cameras Packaging Change and Price Increase of Film Announced

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Just a curiosity: the news today remembered me of the very first Fujifilm camera I’ve ever owned: a Fujifilm Quicksnap camera.

I bought it as a teenager for a city trip with the school.

Well, I could never have thought that in 2025 Fujifilm disposable cameras are still being sold, but they are. And today Fujifilm announced that it changed its packaging.

And they also announced price increase on film.

You can find the google translated press release below.

Press Release

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Huge Storage Deals at BHphoto Today and Spring Deals Ending

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Storage Deals

BHphoto has a huge storage deals running for world storage day

I personally went for the Samsung T9 for compact storage media (and I am very happy with it), and that’s in offer at BHphoto, too.

Spring Savings

This is the last day of 15% Sping Savings on Viltrox lenses.

Viltrox Deals – 15% savings (end today)

Accessories

More Third Party Lenses

SmallRig Deals

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Last Day to Save 15% on Viltrox Lenses

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This is the last day of 15% Sping Savings on Viltrox lenses.

Viltrox Deals – 15% savings (end today)

Accessories

More Third Party Lenses

SmallRig Deals

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