Boryoza GF-HX Adapter Now Listed – A Product with One Fundamental Problem

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Back in 2025 we told you that Boryoza was working on a smart AF adapter to use Fujinon GF lenses on Hasselblad XCD mount.

Now the Adapter is listed on Amazon here and Aliexpress here.

Of course you’ll still have the one main problem that makes every Hasselblad X-D camera not an ideal choice for adapting third party lenses: since it does not have a mechanical shutter, you’ll only be able to use it with electronic shutter.

That’s a problem you don’t have in the GFX world, because it has a mechanical shutter and it’s actually a fantastic camera to work with adapted lenses. In fact, in our Fujifilm GX group there is so much awesome work shared that is done with adapted third party lenses.

Boryoza Adapters:

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The “Ultra-Popular” Fujifilm X half Wins 2025 Nikkei Excellet Product Awards in “Trend” Category

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The Fujifilm X half has won the 2025 Nikkei Excellent Products and Services Award in the Trend Category.

Fujifilm celebrated the award by writing (google transalated):

the ultra-popular compact digital camera “X half” has won the “2025 Nikkei Excellent Products and Services Award Trend Category Award”! On February 2, the award ceremony was held in Tokyo, and the certificate was presented. The posted photo was taken using the “2-in-1” function of the “X half”!

Fujifilm called the X half “ultra-popular”.

Now, here on FujiRumors, out of 34 cameras launched since 2017, the Fujifilm X half claims the 11th spot in the best seller ranking. You can check out the full ranking here.

But overall I don’t think it was “ultra-popular”, at least in the Western hemisphere. It’s likely that in Asia it sold much stronger. For example, it was highly ranked for many months at the various Japanese best seller rankings.

Just to give that “ultra-popular” a proper context ;).

via Nikkei

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Full Frame Veteran Shoots Fujifilm GFX100 II at MotoGP: The $4,000 Fujinon GF Lens That Matched $16,000 Nikon Glass

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Mattia Campos has spent more than 20 years working with every kind of ultra-flagship full-frame camera you can think of. Not long ago, we reported how he decided to step outside his comfort zone and take the Fujifilm APS-C system to Patagonia for wildlife photography.

The short version? Fujifilm’s APS-C system completely blew him away. His review turned out to be one of the best—and most brutally honest—camera reviews of 2025. If you haven’t read it yet, it’s absolutely worth your time.

But Campos didn’t stop there.

He also put the Fujifilm GFX100 II to the test in a place where you would least expect a medium-format camera: a MotoGP race.

The full review is in Italian and was published on JuzaPhoto. Below, I’ll summarize the key takeaways, including a direct comparison with the Sony A1 and the Nikon Z8.

One comparison, in particular, really stands out.

Campos compared:

He cropped the GFX files to match the field of view of the Nikon files—fully expecting the Nikon setup to come out on top.

It didn’t.

The results were practically identical.

In other words: with a €4,000 GF lens, he achieved the same level of sharpness as with an $16,000 Nikon super-telephoto.

And that was just one of the advantages he found in high resolution—and in medium format more broadly. He also appreciated several other qualities of medium-format files… and was equally honest about the aspects he liked less.

You can read all about it below.

NOTE: the original article shared months ago contained images. However, Mattia has since then canceled his account on the forum and the images have disappeared. However, his text and findings are still there, which is why I still decided to share it.

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Fujinon XF/GF 500mm F5.6 Firmware Update Released

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Fujifilm has released new firmware updates for the Fujinon XF500mmF5.6 R LM OIS WR and the Fujinon GF500mmF5.6 R LM OIS WR.

You can find all the details and download links below.

Firmware Details

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