The One Lens I Regret Selling – And What About You?

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Something happened to me just a few days before Christmas.

I was preparing dinner when I accidentally cut the tendon of my thumb.

Fast-forward to today: I’m deep into rehabilitation. My thumb bends maybe 20% at best, and there’s still a real risk of damaging the tendon again if I push it too hard.

So I have to be careful. Very careful.

And I have to be careful, as I’m about to embark on a journey to the other side of the planet—with two small kids, a couple of bags, and the cheapest economy seats money can buy 😉.

As you can imagine, while packing I inevitably started thinking about camera gear. But given the circumstances, the conclusion was immediate and unavoidable:

This trip demands the most minimalist setup possible.

I can’t easily switch lenses.
I can’t strain my thumb by handling heavy gear.
And I definitely can’t afford to be clumsy.

So the rule was simple: as little and as light as possible.

First decision: X-E5 or X-T5?

Well, the answer is obvious ;).

And lenses?

By now you probably know that my go-to travel lens is the Fujinon XF18-135mm.

But realistically, for the next few weeks I can truly rely on just one hand. That makes the XF18-135mm far less practical than usual.

So what should I bring instead?

Without hesitation, the Fujinon XF27mmF2.8 R WR makes the cut. It will almost certainly become my most used lens on this trip.

However, while going through my options, I realized something else:
I really miss having a small, compact lens on the wide end—something for landscapes and broader scenes without adding bulk.

And for the first time, I genuinely regret having sold one specific lens.

If I still owned it, it would be absolutely perfect for this journey:
the Samyang MF 12mmF2.

Yes, I could bring the XF10-24mmF4. But that would break my “as light as possible” rule, and paired with the X-E5 it doesn’t balance particularly well either.

I know exactly why I sold the Samyang. Optically, it was a stunning lens for the price, and some of my favorite images ever were taken with it. But the color rendering was never quite what I’m used to—and what I love—about Fujinon XF lenses.

Still, right now, I regret that decision.

Yes, I’d have to put a bit more effort into color work in post. But it would absolutely be worth it.

So what’s coming with me?

I guess for this time I’ll go with a more X100-alike experience: ultra compact X-E5 with XF27mm and that’s it.

Anyway, this whole process got me thinking.

Is there a particular lens in the Fujifilm X system that you regret selling?

If so, feel free to share it in the comments.

And I hope your next trip isn’t too far away—or that you’re already right in the middle of an amazing one

My Travel Setup

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Fujifilm Financial Results Q3 2025: Imaging Business Keeps Booming – Profit Forecast Revised Upward

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Fujifilm has published the financial results for the third quarter of the 2025 fiscal year (the fiscal year 2025 ends in March 31, 2026).

It’s a very positive financial result for the imaging division, with the professional imaging generating in every quarter more revenue in 2025 than it did in the quarters of 2024.

Overall

In the nine months of the fiscal year ending March 2026, revenue increased by 4.4% year-over-year to JPY2,429.7 billion, driven by strong sales in the Healthcare, Electronics, and Imaging businesses, which offset the negative impact of exchange rates. Operating income increased by 11.3% year-over-year to JPY248.5 billion, despite impacts of U.S. tariff policy and rising raw material costs, supported by higher gross profit associated with revenue growth. Net income attributable to FUJIFILM Holdings increased by 6.5% year-over-year to JPY193.4 billion.

Reflecting the strong performance of the Electronics and Imaging businesses, the company has revised its full-year consolidated forecast for the fiscal year ending March 2026 upward, increasing operating income by JPY4.0 billion, and net income attributable to FUJIFILM Holdings by JPY2.5 billion.

[CEO Teiichi Goto says] ““We will maintain this strong growth momentum and aim to achieve record high revenue and profits for the full fiscal year ending March 2026”

Imaging

  • Strong demand for instant photo systems and digital cameras drove revenue by 14.6% year-over-year to JPY194.2 billion, and operating income increased by 12.9% year-over-year to JPY55.1 billion.
  • In the Consumer Imaging business, consistent demand for instax™ instant photo systems contributed to higher revenue.
  • In the Professional Imaging business, revenue growth was supported by the strong performance of the X Series and GFX Series cameras.

Factors affecting revenue

Imaging Summary

The Imaging segment, consolidated revenue amounted to ¥485.7 billion (up 13.8% year-over-year).
Operating income amounted to ¥135.5 billion (up 17.8% year-over-year).

The consumer imaging business posted higher revenue, as sales of the instax instant photo systems continued to expand, surpassing cumulative sales of 100 million units. A wide variety of models popular among a broad range of users continue to have a solid growth in sales, including the mainstay models instax mini 12 and instax mini Evo, along with models launched last fiscal year, such as instax WIDE 400, instax Link 3 and instax WIDE Evo. We are also continuing to acquire new users by launching the entry-level instax mini 41 with a classic design in April 2025, and instax mini LiPlay+, which comes with an advanced version of a feature that combines sound and still images in November 2025. Additionally, in December 2025, we announced our plan to expand the production facilities of instax films to meet growing global demand. We will continue to expand the world of instax, enabling people to enjoy instant photo printing and further enhancing the value and joy of photography.

In the professional imaging business, expanded sales of digital cameras contributed to higher revenue. In addition to solid sales of models launched in the previous fiscal year, the growth was driven by new products, such as FUJIFILM GFX100RF, FUJIFILM X-HF1 (“X half”) and FUJIFILM X-E5. In October 2025, we launched the FUJIFILM GFX ETERNA 55 cinema camera, and in November 2025, the FUJIFILM X-T30 III mirrorless digital camera. We will continue to provide attractive products for digital camera users and the film industry by expanding our range of offerings, from the outstanding image quality with large format sensors in the GFX series and the best balance of image quality and size in the X series, to such new concept cameras as the FUJIFILM GFX100RF and X half.

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Boryoza GF-HX Adapter Now Listed – A Product with One Fundamental Problem

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Back in 2025 we told you that Boryoza was working on a smart AF adapter to use Fujinon GF lenses on Hasselblad XCD mount.

Now the Adapter is listed on Amazon here and Aliexpress here.

Of course you’ll still have the one main problem that makes every Hasselblad X-D camera not an ideal choice for adapting third party lenses: since it does not have a mechanical shutter, you’ll only be able to use it with electronic shutter.

That’s a problem you don’t have in the GFX world, because it has a mechanical shutter and it’s actually a fantastic camera to work with adapted lenses. In fact, in our Fujifilm GX group there is so much awesome work shared that is done with adapted third party lenses.

Boryoza Adapters:

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The “Ultra-Popular” Fujifilm X half Wins 2025 Nikkei Excellet Product Awards in “Trend” Category

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The Fujifilm X half has won the 2025 Nikkei Excellent Products and Services Award in the Trend Category.

Fujifilm celebrated the award by writing (google transalated):

the ultra-popular compact digital camera “X half” has won the “2025 Nikkei Excellent Products and Services Award Trend Category Award”! On February 2, the award ceremony was held in Tokyo, and the certificate was presented. The posted photo was taken using the “2-in-1” function of the “X half”!

Fujifilm called the X half “ultra-popular”.

Now, here on FujiRumors, out of 34 cameras launched since 2017, the Fujifilm X half claims the 11th spot in the best seller ranking. You can check out the full ranking here.

But overall I don’t think it was “ultra-popular”, at least in the Western hemisphere. It’s likely that in Asia it sold much stronger. For example, it was highly ranked for many months at the various Japanese best seller rankings.

Just to give that “ultra-popular” a proper context ;).

via Nikkei

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Full Frame Veteran Shoots Fujifilm GFX100 II at MotoGP: The $4,000 Fujinon GF Lens That Matched $16,000 Nikon Glass

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Mattia Campos has spent more than 20 years working with every kind of ultra-flagship full-frame camera you can think of. Not long ago, we reported how he decided to step outside his comfort zone and take the Fujifilm APS-C system to Patagonia for wildlife photography.

The short version? Fujifilm’s APS-C system completely blew him away. His review turned out to be one of the best—and most brutally honest—camera reviews of 2025. If you haven’t read it yet, it’s absolutely worth your time.

But Campos didn’t stop there.

He also put the Fujifilm GFX100 II to the test in a place where you would least expect a medium-format camera: a MotoGP race.

The full review is in Italian and was published on JuzaPhoto. Below, I’ll summarize the key takeaways, including a direct comparison with the Sony A1 and the Nikon Z8.

One comparison, in particular, really stands out.

Campos compared:

He cropped the GFX files to match the field of view of the Nikon files—fully expecting the Nikon setup to come out on top.

It didn’t.

The results were practically identical.

In other words: with a €4,000 GF lens, he achieved the same level of sharpness as with an $16,000 Nikon super-telephoto.

And that was just one of the advantages he found in high resolution—and in medium format more broadly. He also appreciated several other qualities of medium-format files… and was equally honest about the aspects he liked less.

You can read all about it below.

NOTE: the original article shared months ago contained images. However, Mattia has since then canceled his account on the forum and the images have disappeared. However, his text and findings are still there, which is why I still decided to share it.

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