23 Fujifilm Products Win Red Dot Design Award 2025 and This is How Much it Costs Fujifilm
23 Fujifilm products have won the Red Dot Design Award 2025.
As far as photography related gear goes, these are the winners:
- Fujifilm GFX100S II
- Fujifilm X-T50
- Fujifilm X-M5
- Fujifilm X100VI
- Fujifilm X100VI Limited Edition
- Fujinon GF500mmF5.6 R LM OIS WR
- Fujinon XF500mmF5.6 R LM OIS WR
- Fujinon XF16-55mmF2.8 R LM WR II
- Fujifilm Instax Mini 99
- Fujifilm Instax WIDE 400
- Fujifilm Instax Mini LiPlay
- Fujifilm Instax Mini Evo 90th Anniversary Special Kit
- Smartphone Printer Instax Mini Link 3
This might cost Fujifilm at least 100K+ USD.
And I am not making this number up randomly.
In fact, RedDot has a public price list on how much licensing fees cost (something between 5K and 12K).
The most “basic” package is the “Winner Package Regular” which costs 4,900 Euro.
But depending on which package you purchase, you can also end up paying 12,800 Euro for a single award. Plus, you can also purchase optional extras that can cost many thousands of Euro on top of it. And then there are also the registration fees that have to be paid upfront.
So let’s assume Fujifilm went for the most basic package, they have spend 112,700 Euro (130,000 USD) to purchase the RedDot Brag Right awards.
And consider that Fujifilm is just one company. Tons of other companies pay lots of money too to “win” these awards. Now you can figure it our yourself how much money these “Award” companies make with these awards.
Press Release
TOKYO, April 22, 2025 – FUJIFILM Holdings Corporation is pleased to announce that 23 of its products including imaging and medical devices have been awarded the “Red Dot Design Award: Product Design 2025,” a product design award program organized by the Design Zentrum Nordrhein Westfalen based in Essen, Germany.
The Red Dot Design Award is an international design award program launched in 1955. The award is given to outstanding products that have been judged on criteria such as design innovation, functionality, ergonomics, ecology and durability. The Red Dot Design Award is considered one of the top three global design awards, along with the iF Design Award in Germany and the International Design Excellence Award (IDEA) in the United States. As a result of the judging by internationally renowned design experts, 23 of the company’s products have received the “Red Dot Design Award: Product Design 2025”.
In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also engages in design development that leverages superior functionality and performance. Fujifilm will continue to work on creating designs that not only have beautiful appearance but also reflect commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.