Maybe Fujifilm Finally Got It: It Make No Sense To Offer Deals When You Can’t Ship the Gear

Back in May I told you it’s just ridiculous.

It’s ridiculous that Fujifilm keeps launching massive deals on gear they mostly can’t even ship due to supply shortage of chips and other parts.

And yet, for months they kept either constantly launching new deals or extending and adjusting current deals.

But now it’s over.

For the first time in a while, this Sunday I can’t report on any deal running in North America.

And also in Europe almost all deals expired, with the last ones being some discounts on Fujifilm X-T4 body and kits in Germany here, and United Kingdom here as well as other EU countries.

So I guess that’s the news for this Sunday. No hot deals to report on. And quite frankly it’s good like this. Fujifilm better focuses on shipping the existing orders, rather than stacking up even more orders, creating a huge discomfort to customers who have to wait months for their gear to finally ship.

Don’t get me wrong. I love deals. I bought lots of my X and GFX gear in offer, too. But everything has its time. And now it’s not time for deals, but for factories to catch up with demand.