The “instax” series of instant cameras, launched in 1998 and affectionately called “Cheki” in Japan, is embraced by people, especially those in the younger generation, in over 100 countries worldwide, including Europe, the United States, China and Southeast Asia. They have gained popularity globally as a new communication tool or a tool of self expression, capable of printing and sharing a precious moment in life on the spot for conveying sentiments.

The all new “Link WIDE” allows users to take advantage of the series’ largest print size for printing smartphone images, be it a group shot or a landscape photograph. The printer, while supporting the wide format, is compact and lightweight for easy use either at home or when out and about. It comes in the stylish “Ash White” and the luxurious “Mocha Gray.”

The app specifically designed for the Link WIDE offers a variety of functions that take advantage of the larger print size.

• The “instax-Natural” mode adds instax’s signature soft touch to prints, while the new “instax-Rich” mode produces rich colors. Users can choose the tone according to the types of subject matter.
• The “QR Print” mode generates a QR code for a voice message, text message, location data, favorite website URL and other information, and incorporates it into a print. Having a QR code representing various types of information printed with a photograph adds another dimension to instax as a communication tool that records related data and conveys sentiments.
• The “Editable Template” function offers a total of 29 design templates, perfect for events such as birthdays and weddings. The colors and fonts in the templates can be freely edited to create a greeting card with ease.

The Wide Album and the Acrylic Photo Frame are also launched at the same time, accommodating wide-format instax prints to suggest new ways of enjoying the photographs.