40 Fujifilm Products Win Good Design Award
40 Fujifilm products won the Good Design Award.
In terms of X and GFX photography gear, these are the winners.
- FUJIFILM GFX100 II
- FUJIFILM X-T5
- FUJIFILM X-S20
- FUJINON Lens XF8mmF3.5 R WR
- FUJINON Lens GF55mmF1.7 R WR
- FUJINON Lens GF30mmF3.5 R WR
Note: Fujifilm writes GF30mmF3.5 but show the image of the GF30mmF5.6 TS, so I guess this was a typo and what they mean is the tilt shift lens - FUJINON Lens GF110mmF5.6 TS Macro
- Tripod grip “TG-BT1″
- Vertical battery grip “VG-GFX100 II
40 products in a wide range of business areas win Good Design Award
– Mirrorless digital camera “FUJIFILM GFX100 II” and “Structural color inkjet technology” chosen as one of the Good Design Best 100
TOKYO, October 5, 2023 – FUJIFILM Holdings Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce that 40 of its products in a wide range of business fields of its group companies*1 have been awarded in the Good Design Award 2023*2, an award program organized by the Japan Institute of Design Promotion. The award-winning products include mirrorless digital cameras, medical equipment, and multifunction printers. In particular, FUJIFILM Corporation has received the highest number of awards among all the award winners with 34 products. This is the fifth consecutive year that the company has received the most awards.
Mirrorless digital camera “FUJIFILM GFX100 II” and “Structural color inkjet technology” have also been chosen as one of the Good Design Best 100*3.
In developing a wide range of products and services, Fujifilm has pursued a high level of functionality and performance, while working on developing designs that bring out the full potential of the excellent functionality and performance. This year, 23 products of the company received the iF Design Award and 27 products received the Red Dot Design Award. In the IDEA, mirrorless digital camera “FUJIFILM X-H2S” and “FUJIFILM X-H2” won the “Bronze” award. In Japan, the company has received the Good Design Award for 41 consecutive years since 1983. These achievements demonstrate high recognition for design excellence of Fujifilm products in and outside Japan.
Fujifilm strives to create new value of products and services by not only pursuing exterior design aesthetics but also exploring designs that facilitate ease of use and advanced functionality.
*1 FUJIFILM Corporation, FUJIFILM Business Innovation Corp., FUJIFILM Healthcare Corporation, FUJIFILM System Services Corp. and FUJIFILM Medical Solutions Corporation.
*2 The Good Design Award is Japan’s only comprehensive design evaluation and promotion program launched by the Japan Industrial Design Promotion Organization (today’s Japan Institute of Design Promotion) in 1988, based on the Good Design Selection System (G Mark System) established by the Ministry of International Trade and Industry (today’s Ministry of Economy, Trade and Industry) in 1957.
*3 Award given to 100 products with the highest level of recognition, selected from the Good Design Award winners.
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