Fujifilm Imaging President Discusses Recovery from Supply-Demand Imbalance in 2024

Koji Matsumoto, the president of Fujifilm Imaging, age an interview in Japanese to phileweb here.

In summary:

• X100VI, X-T50 and GFX100S II sales are strong
• The balance between supply and demand has collapsed, but it has recovered this year
• X100VI and others are still in a difficult situation “but we are gradually loosening back orders”
• Fujifilm’s CEO notes that smartphone ease-of-use has increased global demand for instant and mirrorless cameras [admin note: I guess he means that more people take pictures now than ever and now many smartphone users aspire to take even better pictures using a proper camera]
• the fact that demand has increased dramatically globally is the root of the problem of product supply. The supply is not keeping up. Fujifilm apologizes for the inconvenience