The Most Exciting Announcement of Early 2025 is Happening Soon!

I must admit, I am thrilled to see what’s coming very soon.

Why?

Because while I do love Fujifilm, I always keep an eye on what’s going on at other brands.

And rarely have I been as excited to follow a non-Fujifilm camera announcement as the one that will happen in just a few hours.

So what is it?

Well, you know, FujiRumors has even written a dedicated love letter to that system in the past: Olympus (now OM System).

Besides the fact that I believe Micro Four Thirds could get a great revival thanks to computational photography (the smaller the sensor, the easier it is to make the computational photography magic happen), it is also true that the M43 sensor is plenty of good enough for most normal human beings. And you also get the added advantage of an even smaller and affordable system than Full Frame or APS-C.

So, there is lots to love about micro four thirds.

And soon there will be another excellent reason to look at the M43 system again!

In fact, OM Systems is about to launch probably one of the best looking digital retro cameras ever to hit the market: the OM System OM-3.

This is a brilliant move, as we have seen with Fujifilm, but of course also with cameras like the Nikon Zf, that vintage looking cameras sell really well.

And I tell you this: with the OM-3 soon on the market, if I was forced to leave my beloved Fujifilm APS-C system, I’d go for the OM System OM-3 rather than anything else there is on the APS-C or Full Frame market.

I have shot with mirrorless M43 for many years and still today some of the images I love most in my library are taken with Olympus mirrorless or Panasonic mirrorless cameras.

So, let’s rejoice. More strong competition coming for Fujifilm (which is a great thing) and more retro options for us nostalgic film camera lovers.