Fujifilm Wins X-Pro3 Lawsuit
Back in 2022, Fujifilm started to face a lawsuit filed for allegedly falsely advertising ‘Reliable Durability’ on the Fujifilm X-Pro3.
Now the entire case has been dismissed.
when the listing is read in full and in context, Plaintiff’s cherry- picking of certain words does not lead a reasonable consumer to that conclusion. There is nothing “unambiguously deceptive” about Defendant’s Product listing.
[…]Plaintiff alleges that the subject representations are that Product’s construction from titanium, when combined with certain advanced features, “create a camera that can be relied upon to perform in any situation,” and is made “for photographers on the move who want top-level features, a low-profile, and reliable durability.”
But that language simply does not tell “consumers [the Product] would function reliably and be free of flaws, damage, defects, and deficiencies subject to normal and intended use, although even when the camera is in excellent condition and never dropped or banged, the sub monitor and LCD become non-functional because of the defective ribbon cables.”
The Amended Complaint does not draw any connection between ribbon connector cables and the Product’s “body design [that] features a top and base plate constructed from titanium” thus making it more durable than stainless steel.
A representation that the Product’s top and base plate is made of durable titanium simply does not lead a reasonable consumer to believe that the Product’s ribbon connector cable would never require repair.
At the end it looks like the whole evidence where mostly a couple of screenshots taken from forums.
In my experience, when the issue is real and widespread, Fujifilm does take action, as for example with the Fujifilm X-T1 light leak. But evidently this was not the case with the X-Pro3.
You can read the full ruling here.
