Lady Gaga with Fujifilm X-T3, Apple and Microsoft United by Fujifilm Love, Ben Affleck and Ana de Armas using Fujifilm and More – Famous X Shooters and Fuji in Ads

Famous X Shooters and Fujifilm in Ads

It’s been a long time that I have not done a “famous X Shooter” roundup and a roundup of Fujifilm gear used in ads.

Today I am going to catch up with it by delivering a rather big one :).

Thanks to everybody who has passed what they’ve spotted around!

Lady Gaga

Lady Gaga, a renowned American singer, recently starred in a T.V. commercial where she is seen using a Fujifilm X-T3 camera! The commercial is for Nurtec ODT, a migraine medicine. You can see the full ad on YouTube here (screenshot above)

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The New Entry Level: Fujifilm X-T30 II Not Discontinued but Soon Available only with XC Lens Kit

A couple of weeks ago a source told us that the Fujifilm X-T30 II will not be discontinued after the launch of the Fujifilm X-T50 – we reported here.

Well, we got further confirmation of this today, with an additional tidbit:

The Fujifilm X-T30 II will continue to be sold as body only and with XC kit lenses. But there won’t be any XF kit lenses available anymore with the X-T30 II (… of course after the last kits with the last XF18-55mm units are sold out).

Fujifilm considers the Fujifilm X-T50 an enthusiast camera and the new entry level is the Fujfilm X-T30II.

Fujifilm X-T30II Will NOT be Discontinued after Fujifilm X-T50 Launch

According to a new source that has now been “elevated” to the level of trusted source in record times (THANKS!!!), the Fujifilm X-T30II will not be discontinued after the launch of the Fujifilm X-T50.

So both models will coexist side by side for a while.

Now, of course the day will come when the X-T30II will be discontinued. Also the X-T50 will be discontinued one day. But it won’t happen after the Fujifilm X-T50 announcement and the manufacturing of the X-T30II will continue also after the launch of the X-T50.

Fujifilm X-T50 vs X-T30II – Which One do You Prefer?

The fist image of the Fujifilm X-T50 just leaked and we reported here.

Now the question is: which one looks better? Vote the survey below.

I prefer the look of the...

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Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII

Fujifilm has released firmware updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII.

And because I know some of you might ask where the promised Kaizen firmware is (or when it will come):

  • SPRING 2024: major autofocus boost and more (such as red frame indicator) coming to several Fujifilm cameras
  • SUMMER 2024: Reala Ace and Frame.io coming to several Fujifilm cameras

All details and download links below.

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New Firmware for Fujifilm X-T30II

Fujifilm has release new firmware update for the Fujifilm X-T30II.

Fujifilm X-T30II ver. 2.03 – download here
The firmware update Ver.2.03 from Ver.2.00, Ver.2.01 and Ver.2.02 incorporates the following issues:

  • A firmware bug is fixed that the images taken become abnormal in rare cases.
  • Other minor bugs have been fixed.

Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)

Fellow FR-readers saw it coming already.

The Fujifilm X-T4 had been removed from the Japanese Fujifilm store back in September 2022 and also stores overseas started to mark it as discontinued.

Well, now it’s also time for BHphoto & Co to remove the Fujifilm X-T4 from their store, hence it’s now marked as discontinued also there.

The Fujifilm X-T4 joins lots of other Fujifilm cameras that are already marked as discontinued, such as the Fujifilm X-E4 (we reported back in March here), the X-T30II (we reported here), the Fujifilm X-Pro3 (we reported here), as well as the Fujifilm GFX50R and the Fujifilm GFX100.

But, trust me guys, don’t expect a Fujifilm X-Pro4, Fujifilm X-T40, Fujifilm X-E5, Fujifilm GFX50R replacement and Fujifilm GFX100 replacement to drop all on May 24, just because they are now discontinued.

The Latest and Greatest

New Firmware Updates for Fujifilm X-T3, X-T4, X-T5 and X-H2

New Firmware Updates

Fujifilm has released new firmware updates for the Fujifilm X-T3, Fujifilm X-T4, Fujifilm X-T5 and Fujifilm X-H2.

You can find all details and download links down below.

Firmware Details & Download Links

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