BREAKING RECORDS: The Unstoppable Rise of Fujifilm Instax Continues
The Japanese Nikkei has published an article about the Fujifilm Instax business.
- by 2025, Instax sales will have increased more than 3 times compared to 2015
- by 2025 Fujifilm will have increased Instax production by 40% compared to 2021 to catch up with the demand
- the Instax marketing team has increased by 5 times in the last 10 years
- imaging division is Fujifilm’s second largest segment after health care division
- The operating profit margin on sales is about 20%, the highest in all sectors
Now these are numbers we can only dream of for the digital camera and lenses segment. But the last report we got from Fujifilm about the X/GFX centric performance was quite positive too.
Below I will just list a few articles about what Fujifilm should do to ensure huge success to the X and GFX series going forward.
- Fujifilm Instax Products
- Full List of current Instax Rebates
- Instax Share Printers
- Instax Share Cameras
- Instax Film
via Nikkei via Digicame-info
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