Fujifilm Financial Results (April 2023 to March 2024): “Revenue and Profits Soared Thanks to Strong Digital Camera and Instax Sales”

The latest Fujifilm financial results are out for the fiscal year 2023 (April 1, 2023 to March 31, 2024).

Fujifilm sums up the performance in this single sentence:

Revenue and profits soared on strong sales of INSTAX and digital cameras

Professional Imaging

  • Revenue rose due to strong sales of Fujifilm X-S20 launched in June 2023 and Fujifilm GFX100 II launched in September 2023, in addition to the models released in the previous fiscal year.
  • In March 2024, we launched Fujifilm X100VI, the latest model in the X100 series of high-end compact digital cameras, equipped with a 40.2-megapixel sensor and the latest processor

Consumer Imaging

Achieving the INSTAX sales target of ¥150.0 billion for FY2024 one ver ahead of schedule was a major driving force behind revenue growth in Consumer Imaging

  • High value-added products, mainly INSTAX mini Evo, a hybrid instant camera incorporating digital technology, and INSTAX Pal, a “palm-top camera” launched in October 2023, performed well
  • INSTAX mini 99, the top-of-the-line analog instant camera, was launched in April 2024

Growth Strategy in the Imaging Segment

In the professional imaging business, we will expand our fan base by reinforcing the multi-brand digital camera strategy featuring the X series and the GFX series to develop potential needs of people who want more than just smartphone cameras.

You can check out all the reports here.

After the Colossal Fujifilm X100VI Success: Fixed Lens Cameras to Storm the Market, but X100VI Will Rule Them All – and Here is Why!

The rumors about future fixed lens cameras from other brands are intensifying.

And I get it that other brands might be interested in launching their own fixed lens cameras considering that:

  • the Fujifilm X100VI is the best selling camera of the last 15 years at least
  • the Ricoh GRIII is so successful, that Ricoh decided to stop to take orders in a couple of countries
  • the Leica Q3 is enjoying great success too

Now, out of the three cameras mentioned above, the Fujifilm X100VI is the best selling camera by a very large margin.

But, if the rumors are accurate, there might soon me much more competition coming for the Fujifilm X100VI and certainly this motivated Fujifilm to rapidly increase production of the X100VI in order to sell as units as possible before more competition hits the market.

But as much as I welcome future competition, there are two crucial advantage that the Fujifilm X100VI has over other brands.

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Meike 55mm f/1.4 AF lens for Fujifilm X Mount IN STOCK

The Meike 55mm f/1.4 autofocus lens for Fujifilm X mount is now in stock also at Amazon here. It was in stock in March also at BHphoto here but now it is out of stock there.

Also coming soon as we reported here: the Meike 33mm f/1.4 X AF.

Click Here *** Full List of Currently Available Third Party Autofocus Lenses for Fujifilm X mount

Meike AF 33mm f/1.4 Coming Soon

Meike is about to release the new Meike 33mm f/1.4 autfocus lens for Fujifilm X mount.

It will have a minimum focus distance of 0.4m and a 55mm filter size.

We can expect it be very affordable just as the Meike AF 55mm f/1.4 XF and the Meike AF 85mm f/1.8 X AF.

via 独立摄影师联合会

Image Gallery

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Fujifilm X-T5 Stock Struggles and New Bundle X-T5 with XF16-50mmF2.8-4.8 to be Launched May 16

The Fujifilm X-T5 has had a very troubled shipping record especially in Asian countries, but also in other countries the situation seems to have gotten worse instead of better.

  • Amazon USA: currently sold only overpriced by third parties
  • BHphoto: out of stock and expected to be in stock again in 7-14 days
  • Adorama: Expected stock in July
  • Moment: backordered
  • Nuzira: only 1 black sample left and a few kits

Same goes for Asian countries, which now start to mark the X-T5 as out of stock again and it is even no longer available for order at some stores, as reported by the Japanese website asobinet.

Now, I don’t know if this is only because Fujifilm struggles to manufacture enough units.

In fact, on May 16 Fujifilm will launch a new Fujifilm X-T5 plus Fujinon XF16-50mmF2.8-4.8 bundle, so maybe a good number of Fujifilm X-T5 units is now being withhold from the market so that it will be ready to ship on May 16 bundled with the new kit lens.

And btw… the image above is not a real BHphoto page, but just a rendering I made. :)

Anyway, the list of gear that Fujifilm has announced but struggles to ship is very long. And the mother of all the struggles definitely goes to the Fujifilm X100VI. But Fujifilm is actively working on increasing its production and I believe that by the summer the situation will be much improved, which would be very bad news for all those who are still trying to sell overpriced second hand X100VI cameras.

Anyway, the Fujifilm X-T5 struggles, lots of other Fujifilm does not ship smoothly either, and yet Fujifilm keeps announcing new gear non stop.

I hope they know what they do and don’t just worsen the delivery struggles by adding more gear to build and ship into an already precarious situation.