Fujifilm Wins Awards, but Not That Many… and Why That’s Good News

Fujifilm has won awards. But not so many this time.

Maybe Fujifilm finally came to reason and understood that it does not make sense to waste lots of money into paying for winning nonsense awards.

We remind you: using the RedDot award logo for one product and one year costs thousands of dollars (something between 4K and 8K). You can actually check out yourself how much each RedDot award costs here (in addition to the registrations fees that have to be paid upfront).

There were times in which Fujifilm won 23 RedDot Awards. That’s an expensive price to pay to brag with meaningless awards.

RedDot

Red Dot Design Award 2024: Branding & Communication Design category

  • Dedicated application for “instax Pal
  • Product package of “instax Pal”
  • Visual branding activities (Visual Identity)

Idea Award

“IDEA 2024” Bronze Award winner

Fujifilm products in IDEA 2024 finalists

The Perfect Dials for Future X-Tx Cameras? – Concept

In response to my article The perfect dial is…?, FR-reader Luigi replied to me with an idea: what if Fujifilm would still use the dial, but instead of printed markings they would consist in ink-displays?

So how would it work?

Well, you can read more about below.

Guest Post by Luigi – LuicaPhoto Flickr

My Fujifilm history began 2012 with X-E1, 2, 3 and X-T1, 2, 5 and I belong to the group of enthusiast photographers. And I started already in the film era of the 70-90-ties. Therefore I like the Fujifilm vintage design with dedicated dials. But I am also aware of PASM design advantages.

Here I propose a dial design which could combine the advantages of both design worlds:

Dedicated rotating mechanical dials, same size and with central lock button as known from the X-T series. But instead of the small engraved numbers for shutter speed or ISO – which looks crowded and have poor readability – the dial top plate should become a circle shaped ink display. And each dial would always display two assigned settings (at 12 and 6 o’clock), but now in much larger figures.

Circle shaped displays can show their their settings when rotating the dial as we are used.

The dial itself consists therefore of an outside ring, rotating around the circle shaped display inside .The existing levers of the X-T could be transformed into push levers: when pressed, the upper or bottom halve of the display becomes the active section.

The Dials Explained

You can see the PDF below or download the PDF at my Dropbox here.

Before the PDF, I will share it also in JPEG format as gallery for you to quickly scroll through.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T50 – The Olympic Choice! Welcome Gold Medalist Sydney McLaughlin-Levrone to the X Shooter Club

Olympic Gold Medalist Sydney McLaughlin-Levrone has been spotted carrying around her Fujifilm X-T50.

The image has been shared on her Instagram story here.

She picked the charcoal X-T50 btw.

And just because it was so nice, enjoy her Olympic gold medal run (with world record) below.

I guess she was in a hurry to get her race done and finished quickly so that she can finally do what she was really there for: get out and explore Paris with her Fujifilm X-T50 ;).

Freewell X100VI/X100V 1.5x Telephoto and 2-in-1 Wide-Angle & Macro Lens and Filter Kit plus Lens Hood

Freewell has launched some stuff for X100VI and X100V owners.

Let’s start with the two lenses for the Fujifilm X100VI and the X100V.

But first a note: while it’s great to have more options over the original screw-on lenses, I do recommend to wait for real life reviews before to see how the image quality of these lenses is.

Freewell 1.5x Telephoto Lens for Fujifilm X100VI and X100V Cameras
Additional details at BHphoto here and Adorama here

  • 1.5x Closer Views
    Capture distant subjects with greater clarity using this telephoto lens, offering enhanced detail and sharpness.
  • Designed for Fuji X100VI & X100V
    Engineered to work seamlessly with your Fuji X100VI and X100V cameras for optimal performance.
  • Premium Optical Quality
    Crafted with high-quality glass to minimize chromatic aberrations, ensuring crisp, high-resolution images.
  • Lightweight & Portable
    Weighing just 250g, this lens is perfect for travel and on-the-go photography.
  • Easy Installation with Adapter Ring
    Includes an adapter ring for seamless mounting on your camera, along with a 62mm front thread for attaching filters effortlessly.

Freewell 2-in-1 Wide-Angle & Macro Lens for FUJIFILM X100VI & X100V
Additional details at BHphoto here and Adorama here

  • Versatile 2-in-1 Lens
    Combines macro and wide-angle functions, offering flexibility for stunning close-ups and wide shots. Use the macro lens alone for detailed close-ups or thread the wide-angle lens on top for broader scenes.
  • Superior Image Quality
    High-quality lens construction reduces distortion and chromatic aberrations, delivering sharp, clear images in all conditions.
  • Compact & Lightweight
    Weighs just 155g, adding versatility to your Fuji X100VI/X100V without extra bulk, ideal for travel and on-the-go photography.
  • Enhanced Magnification
    Achieve 0.75x wide-angle and 2x macro magnifications, perfect for capturing vibrant, detailed images with minimal focusing distances.
  • Easy Installation with Adapter Ring
    Includes an adapter ring for seamless mounting on your camera, along with a 62mm front thread for attaching filters effortlessly.

There is the new Freewell Filter Kit for Fujifilm X100 cameras listed at BHphoto here.

Key Features

  • Innovative Hybrid Filter: This filter combines the benefits of a Circular Polarizer (CPL) for glare reduction and color enhancement with the soft-focus and glow effects of a 1/4 glow mist filter, ensuring both clarity and a cinematic touch.
  • Adjustable Polarization: The CPL component is rotatable, allowing you to control polarization levels for customized glare reduction and enhanced color saturation, perfect for various lighting conditions.
  • Lens Protection with Hood: The included lens hood reduces unwanted light and lens flare, while offering robust protection against scratches and impacts, extending the lifespan of your lens.
  • Comprehensive Kit: The set includes an adapter ring, the hybrid CPL/GMIST (1/4) filter, a protective lens hood, and a lens cap, ensuring you’re equipped for immediate use.
  • Effortless Installation: Designed for quick and effortless installation, the kit allows for fast adjustments, making it ideal for dynamic and fast-paced shooting environments.