Fujifilm GFX100RF Aspect Ratio Dial Bet Explained at the X Summit’s Best Moment

I’ve watched the entire Fujifilm X Summit and you can find it summed up here.

But there is a part that I did not sum up because it did not disclose any technically relevant information, and yet it was in my opinion the best and most interesting part of the X Summit, because it told us about the philosphy behind crafting the Fujifilm GFX100RF.

At minute 39 of the Summit, Fujifilm introduces us the work of the legendary photographer Josef Koudelka.

More precisely, they bring us at his exhibition “Ruins“. The images were shot with a 6×17 Fujifilm camera in Koudelka’s favorite format 6×17.

But 6×17 was not always Koudelka’s go-to format.

He fell in love with this format only in 1986 when he was asked to particapte to a project called DATAR to photograph landscape in France.

He noticed a 6×17 Fujifilm panoramic camera sitting on a table and said “maybe I’d like to try that one, can I borrow it for a week?“.

He started shooting with it and an the wide format started an entirely new phase in his photography.

Koudelka will later on say, that the change in format he made in 1986 was absolutely essential for staying fresh and looking at things in a new way.

At this point, we hear Koudelka himself talking about Fuji’s 6×17 camera and how the wide format introduced a big change in his photography: a change that kept him motivated and his photography fresh. Koudelka says:

Many photographers stopped to photograph. But I did not stop to photograph, because I started to use panoramic camera. I realized that I can do something different, and in fact, that it will help me to continue with photography.

Regarding the Fujifilm GFX100RF, Koudelka said:

You made a fantastic camera. I think it is going to be very successful because people are going to discover that they can do something that looks different.

I know that some might argue that cropping in post is sufficient.

However, as Josef Koudelka noted, committing to a specific aspect ratio forces you to see the scene differently. Instead of deciding what works best later, you’ll train your eye to capture the optimal composition on location.

The aspect ratio dial embodies this philosophy.

It’s not just a tool. It’s a visible reminder to rethink your approach every time you shoot. It’s a invitation to change your perspective and capture a fresh view on the world. It’s a challenge to try something new and refresh your creative vision.

Yes, I know. It’s too early to say if Fujifilm has won this bet. The market will decide. But for those, who’ll love it, it might become an important and refreshing part in their photography.

RECORD: Fujifilm GFX100RF Most Preordered GFX on FujiRumors and Soon Catching X-T4

So, how are things going with the Fujifilm GFX100RF?

Well, I don’t know. I don’t have the figures of stores worldwide. The only reliable metric I can compare it to, is the preorders here on FujiRumors.

And looking at that, the Fujifilm GFX100RF is doing very well.

It is already by far the most preordered GFX camera of all time.

But not only that.

It is also about to surpass the X-T4 preorders (could be only a matter of hours), which would then make it the 4th most preordered camera on FujiRumors after the (unreachable) X100VI, X-T5 and X-T3. And even the X-T3 is not that far away anymore, so the GFX100RF is very likely to become the third most pre-ordered camera ever on FujiRumors within a few days from now.

Sure, this is data limited to FujiRumors, and we know they are not indicative for overall sales. But in general, what is well received among the FR community does not become an epic failure on the worldwide market.

Now, I hope Fujifilm is well prepared this time and there won’t be big delays. But if you are in the market for a GFX100RF, maybe, just to be on safe side, I would not wait all too long to place my order.

Fujifilm GFX100RF Preorders now also at Amazon!

You can now preorder the Fujifilm GFX100RF at Amazon, too.

Other stores are taking pre-orders since 2 hours already. Amazon just opened them right now, so if you preorder now, you’ll be very high on the waiting list.

Fujifilm GFX100RF Announced – Reviews & Pre-Orders Now! LIVE BLOG

Fujifilm GFX100RF Launch Blog
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The Fujifilm GFX100RF is now reality!!!

Pre-Orders

GFX100RF – Official Fujifilm Info

Fujifilm GFX100RF – First Looks

Pre-Orders

Launch Videos

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Fujifilm X Summit LIVE STREAM Starts NOW – WATCH LIVE on FujiRumors!

The Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (live event summary below).

LIVE EVENT COVERAGE BELOW

Down below the whole event summed up (refresh the page frequently):

  • X Summit starts
  • most compact GFX ever made
  • pursuit of functionality and design
  • capturing everyday moments
  • GFX100RF
  • RF stands for rangefinder style fixed lens
  • X100VI has been extremely popular
  • multiple production increases
  • because it is fixed lens, it is easy to use for everybody as secondary camera
  • so also the GFX100RF
  • brings new value to users and expands usability of GFX series
  • 735g
  • that’s lighter than X-T5 with kit lens
  • 35mmF4 lens
  • Fujifilm has contributed to photographic cultrure since 1934
  • EVF 0.84x magnicifaction and 5.76m dots
  • 3.15 inch 2.1 m Dot monitor
  • new GUI
  • Jonas Rask really likes the digital teleconverter lever
  • Jonas loves the aspect ratio dial
  • since its founding Fujifilm offered various film formats
  • turning aspect ratio into a creative experience
  • now 9 instead of previously 7 aspect ratios
  • Jonas shows a TX-1 and says he likes to shoot panoramic format. You see the scene differently
  • user experience is so important with GFX100RF. Aspect ratio dial is perfect example of this. A tactile experience you can’t get anywhere else
  • top plate from one aluminum block and shapest edges
  • GFX100RF designed to deliver satisfaction
  • leaf shutter
  • no compromise in image quality when it comes to lens design
  • new NanoGi coating
  • 20cm minimum focus distance
  • World Press Photo award winner thinks this camera will make large format the standard for documentary photography
  • first GFX with leaf shutter, making flash photography during day at any shutter speed possible
  • Autofocus algorithm was fine tuned specifically for this camera
  • available in black and silver
  • 4,899 USD
  • shipping April
  • GFX Eterna was used to film parts of the X Summit