Fujifilm Q3 Financial Results: Professional Imaging Segment up 25.6% YoY

The Fujifilm Q3 Financial Results (October-December 2024) have just been shared.

We can see that Instax makes about twice as much revenue as Fuji’s professional imaging segment. That’s impressive, considering that at the same time the R&D investments for Instax products are significantly smaller than for the X and GFX system.

But also the X and GFX series are doing well, as “brisk sales of digital cameras continued to drive revenue growth” with a 25.6% YoY revenue growth.

Professional Imaging – Revenue ¥58.9 billion (up 25.6% YoY)

  • Digital camera sales grew mainly in China. Strong sales of the four models launched last year – X100VI, GFX100S II, X-T50 and X-M5– contributed to higher revenue.
  • Development of our filmmaking camera FUJIFILM GFX ETERNA, which features rich, true-to-life visuals through a large format sensor, is underway, with launch planned in 2025

Consumer Imaging – Revenue ¥110.6 billion (up 7.9% YoY)

  • Revenue increased driven by steady sales of the instax instant photo systems.
  • In addition to the instax mini 12, strong sales of new high-value added products, including the instar WIDE 400 wide format camera launched in July and Link 3, contributed to higher revenue.
  • The instax WIDE Evo, the high-end hybrid instant camera which offers versatile shooting expressions with its most extensive range of effects in the instax series, was launched today (February 6, 2025).

In the Imaging segment, consolidated revenue amounted to ¥426.7 billion (up 15.8% year-over-year). Operating income amounted to ¥115.0 billion (up 29.3% year-over-year). In the consumer imaging business, steady sales of the instax instant photo systems drove revenue higher. In September 2024, we launched the smartphone printer instax mini Link 3, which can print smartphone images on card-sized instax film. Sales grew steadily during the year-end sales season, along with the instant camera line-up. We will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.

In the professional imaging business, brisk sales of digital cameras continued to drive revenue growth. In November 2024, we launched the FUJIFILM X-M5 mirrorless digital camera, the lightest in the X series. We also announced the development of our first-ever filmmaking camera, the FUJIFILM GFX ETERNA. We will continue to feature outstanding image quality with the large format sensor in the GFX series and the best balance of image quality and size in the X series, providing attractive products for digital camera users and the film industry.

You can access all charts and details at the Fujifilm page here.

OM System OM-3 Announced – Beautiful Camera with One Flaw

The OM System OM-3 camera has just been announced. You can follow the full coverage at 43rumors.

It is a very beautiful retro-looking camera, but sadly it has one “flaw” that makes it a dealbreaker for me: it does not have dedicated dials, but just either unmarked dials or a PSAM dial.

That’s a pity, because if I buy a vintage-vibed camera, I also want dedicated manual controls.

So, the huge interest I had still until yesterday for the OM System OM-3, has now largely dissipated.

Let’s hope OM System will give us a MKII version with dedicated dials at some point.


Big Fujifilm Deals in Europe on X-T50 and GF Lenses

Fujifilm has launched big deals (instant rebates) in Europe that pretty much match the big rebates we have in USA in terms of GF lens deals.

However, we also got a really great deal on the X-T50.

Here are the details:

EUROPE Deals – Instant Rebates

Note 1: in UK you can buy X-T50 body or any kit, you’ll save £210 if you add XF23mmF2 or XF50mmF2 to you purchase
Note 2: Amazon IT is an authorized retailer, but make sure it is shipped and sold by Amazon. Amazon UK is not authorized. Also Amazon DE is not listed as authorized, but I see the X-T50 deal anyway (so far) at Amazon DE at the same price of authorized dealers

X-T50 + Lenses

GFX Deals

USA Deals – Instant Rebates

Lexar Armor Gold UHS-II Steel Cards Available Now

The new Lexar Armor Gold UHS-II cards are now available at BHphoto here.

At the moment you can find them with up to 256GB storage, but soon it should be available also up 1 TB.

From the product description:

Lexar has built this card with a stainless steel design that can withstand drops up to 16.4′, temperature extremes from -13 to 185°F, and is IP68 rated against dust and water. It also features a pressure resistance of 370N and is ribless with no write protect switch, helping to further guard against physical damage that can affect SD cards, such as a broken plastic casing, a broken data protection lock, and broken connector ribs. Should the card’s data become compromised, you also benefit from the option to download Lexar’s Recovery Tool for free to help recover deleted content.

The Lexar ARMOR GOLD SDXC UHS-II Card is the world’s first memory card that uses stainless steel for steel clad protection of your data. Featuring a pressure resistance of up to 370N (37x higher than standard memory cards), this design ensures the card can endure heavy impacts and dissipates heat for long-lasting performance.

Equipped with an IP68 rating, this card safeguards your card against dust, debris, andwater damage. It’s also certified to withstand drops of up to 16.4′.

For additional details check out the dedicated page on BHphoto here.