More Autofocus Lenses for Fujifilm: Sirui Sniper AF 75mm F1.2 and Sniper AF 16mm F1.2 plus Meike AF 33mm f/1.4, 23mmF1.4 and 16mm F1.4

At the Beijing P&E exhibition a couple more Fujifilm X mount autofocus lenses have been presented.

Let’s start with Sirui:

  • Sirui Sniper AF 16mm F1.2
  • Sirui Sniper AF 75mm F1.2

They will join the other Sirui Sniper lenses:

And now Meike:

  • Meike AF 33mm f/1.4 (just announced)
  • Meike AF 16mm f/1.4 (coming soon)
  • Meike AF 23mm f/1.4 (coming soon)

They will join the other Meike AF lenses

via 独立摄影师联合会

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Japanese March 2024 Sales Ranking of all 5 Major Camera Stores

Here were the best selling cameras in Japan’s five major stores:

Grouped by manufacturer we have:

  • 8 Sony cameras
  • 7 Nikon cameras
  • 5 Canon cameras
  • 3 Fujifilm cameras
  • 2 Olympus cameras

In Stock Check

Fujifilm Financial Results (April 2023 to March 2024): “Revenue and Profits Soared Thanks to Strong Digital Camera and Instax Sales”

The latest Fujifilm financial results are out for the fiscal year 2023 (April 1, 2023 to March 31, 2024).

Fujifilm sums up the performance in this single sentence:

Revenue and profits soared on strong sales of INSTAX and digital cameras

Professional Imaging

  • Revenue rose due to strong sales of Fujifilm X-S20 launched in June 2023 and Fujifilm GFX100 II launched in September 2023, in addition to the models released in the previous fiscal year.
  • In March 2024, we launched Fujifilm X100VI, the latest model in the X100 series of high-end compact digital cameras, equipped with a 40.2-megapixel sensor and the latest processor

Consumer Imaging

Achieving the INSTAX sales target of ¥150.0 billion for FY2024 one ver ahead of schedule was a major driving force behind revenue growth in Consumer Imaging

  • High value-added products, mainly INSTAX mini Evo, a hybrid instant camera incorporating digital technology, and INSTAX Pal, a “palm-top camera” launched in October 2023, performed well
  • INSTAX mini 99, the top-of-the-line analog instant camera, was launched in April 2024

Growth Strategy in the Imaging Segment

In the professional imaging business, we will expand our fan base by reinforcing the multi-brand digital camera strategy featuring the X series and the GFX series to develop potential needs of people who want more than just smartphone cameras.

You can check out all the reports here.

After the Colossal Fujifilm X100VI Success: Fixed Lens Cameras to Storm the Market, but X100VI Will Rule Them All – and Here is Why!

The rumors about future fixed lens cameras from other brands are intensifying.

And I get it that other brands might be interested in launching their own fixed lens cameras considering that:

  • the Fujifilm X100VI is the best selling camera of the last 15 years at least
  • the Ricoh GRIII is so successful, that Ricoh decided to stop to take orders in a couple of countries
  • the Leica Q3 is enjoying great success too

Now, out of the three cameras mentioned above, the Fujifilm X100VI is the best selling camera by a very large margin.

But, if the rumors are accurate, there might soon me much more competition coming for the Fujifilm X100VI and certainly this motivated Fujifilm to rapidly increase production of the X100VI in order to sell as units as possible before more competition hits the market.

But as much as I welcome future competition, there are two crucial advantage that the Fujifilm X100VI has over other brands.

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