
The latest Fujifilm financial results are out for the fiscal year 2023 (April 1, 2023 to March 31, 2024).
Fujifilm sums up the performance in this single sentence:
Revenue and profits soared on strong sales of INSTAX and digital cameras
Professional Imaging
- Revenue rose due to strong sales of Fujifilm X-S20 launched in June 2023 and Fujifilm GFX100 II launched in September 2023, in addition to the models released in the previous fiscal year.
- In March 2024, we launched Fujifilm X100VI, the latest model in the X100 series of high-end compact digital cameras, equipped with a 40.2-megapixel sensor and the latest processor
Consumer Imaging
Achieving the INSTAX sales target of ¥150.0 billion for FY2024 one ver ahead of schedule was a major driving force behind revenue growth in Consumer Imaging
- High value-added products, mainly INSTAX mini Evo, a hybrid instant camera incorporating digital technology, and INSTAX Pal, a “palm-top camera” launched in October 2023, performed well
- INSTAX mini 99, the top-of-the-line analog instant camera, was launched in April 2024
Growth Strategy in the Imaging Segment
In the professional imaging business, we will expand our fan base by reinforcing the multi-brand digital camera strategy featuring the X series and the GFX series to develop potential needs of people who want more than just smartphone cameras.
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