Top Selling Cameras in Japan in February

These were the top 10 at Mapcamera in February.

  1. Fujifilm X100VI
  2. Nikon Z50II
  3. Ricoh GR IIIx
  4. Ricoh GR III
  5. Sony A7C II 
  6. Fujifilm  X-T50 
  7. Panasonic LUMIX DC-TZ99
  8. Nikon Zf
  9. Leica D-LUX8
  10. Sony A7IV

Also BCN* announced which cameras sold the most in the Japanese market in February. I marked in bold the Fujifilm cameras on this list:
*BCN collects data of about 40% of the Japanese electronics and online stores.

  1. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
  2. Canon EOS R10 RF-S18-150 IS STM Lens Kit
  3. Nikon Z 30 Double Zoom Kit
  4. Canon EOS R50 Double Zoom Kit Black
  5. Canon EOS R50 Double Zoom Kit White
  6. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
  7. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
  8. Sony α6400 Double Zoom Lens Kit Black
  9. Fujifilm X-M5 XC15-45mm Lens Kit Silver
  10. Nikon Z50II
  11. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
  12. Nikon Z fc 16-50 VR Lens Kit Silver
  13. Panasonic LUMIX G100D W Kit
  14. Sony α6700 High Magnification Zoom Lens Kit
  15. Nikon Z50II Double Zoom Kit
  16. Sony α6400 Double Zoom Lens Kit Silver
  17. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
  18. Canon EOS R50 RF-S18-45 IS STM Lens Kit White
  19. Canon EOS R100 Double Zoom Kit
  20. Canon EOS R50 RF-S18-45 IS STM Lens Kit Black
  21. OM Digital Solutions OLYMPUS PEN E-P7 EZ Double Zoom Kit Silver
  22. Fujifilm X-T50 XC15-45mm Lens Kit Silver
  23. Panasonic LUMIX G100D K Kit
  24. Nikon Z 30 16-50 VR Lens Kit
  25. Nikon Z 50 Double Zoom Kit
  26. Canon EOS Kiss X10 Double Zoom Kit Black
  27. Fujifilm X-T5 XF16-50mm Lens Kit Silver
  28. Sony α7C II Zoom Lens Kit Black
  29. Canon EOS RP/RF24-105 IS STM Lens Kit
  30. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit White
  31. Sony α7C II Body Black
  32. Sony α7C II Zoom Lens Kit Silver
  33. Nikon Z f 40mm f/2(SE) Lens Kit
  34. Nikon Z fc 16-50 VR Lens Kit Black
  35. Nikon Z50II 18-140 VR Lens Kit
  36. Nikon Z50II 16-50 VR Lens Kit
  37. OM Digital Solutions OLYMPUS OM-D E-M10 Mark IV EZ Double Zoom Kit Silver
  38. Fujifilm X-T50 XC15-45mm Lens Kit Black
  39. Sony α6700 Body
  40. Canon EOS R10 RF-S18-45 IS STM Lens Kit
  41. Nikon D7500 18-140 VR Lens Kit
  42. Canon EOS R7 RF-S18-150 IS STM Lens Kit
  43. Sony α7C II Body Silver
  44. Nikon Z8
  45. OM System OM-3 12-45mm F4.0 PRO Lens Kit
  46. Fujifilm X-T50 Body Black
  47. Canon EOS R100 / RF-S18-45 IS STM Lens Kit
  48. Panasonic LUMIX G100D V Kit
  49. Nikon D7500
  50. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit White

A World in Color: Fujifilm (GFX100 II) Helps Magnum Photos Revive Decades of History to be Exhibited at Several FUJIKINA Events

Photography is about preserving memories.

And in my little journey through this world, that’s exactly what I do: I take pictures of my family, my travels and my daily life to preserve those memories and make sure they don’t fade out too quickly like tears in rain.

Well, it looks like with their latest project, Fujifilm is on the same mission: preserving memory… just on a much larger scale!

In fact, Fujifilm has teamed up with Magnum Photos and MPP (Heritage and Photography Library of Paris) for the project A World in Color, a historic project to digitize the agency’s Paris color library archive, which has remained dormant for decades.

Marine Merindol, Chief Operating Officer at Magnum Photos, writes:

Our commitment to preserving this unique photographic heritage ensures it remains an invaluable resource, honoring the past while inspiring future generations to learn from and build upon this vibrant visual history,

The Fujifilm GFX100 II will be used to digitize a selection of 650,000 color slides, dating from the 1950s to the early 2000s.

Fujifilm is an ideal partner for this project, not only because they have probably the best camera for the job, the medium format Fujifilm GFX100 II, but also because Fujifilm has a vast photographic history and understands the importance of preserving memory and art through photography.

And there is more.

Part of this project is also a series of FUJIKINA events that will take place in Czechia, Italy, Belgium, the UK, France, and Germany, showcasing live exhibitions and talks with Magnum photographers.

The first Fujikina events dedicated to this projects will be:

In 2026, the breadth of the project will expand, moving the focus to the United States.

Just a final word: I already told you that most Fujikina events are not connected to product launches. Well, that will be even more so in 2025, as there will be more Fujikina events than ever, but most of them will be dedicated to this project rather than to new product launches.

You can read more about this project at Magnumphotos here and here.

Fujifilm X-M5 Sales Suspended in Japan

The sales of Fujifilm X-M5 cameras has been suspended in Japan, as reported by asobinet.

This is now a recurrent theme in the Fujifilm world: new gear gets announced and it sells just way better than Fujifilm can keep up with in terms of production.

The X-M5 stock situation isn’t much better elsewhere as you can see in the stores listed below.

I don’t think this has anything to do with a general revival of entry level cameras, but more with the exploding popularity of the Fujifilm system.

As of today, Fujifilm might well be the one system that keeps its value best over time. So it’s also easier to buy into a system that you know won’t lose value quickly (and if, then only by a small margin). Just recently I chatted with a FR-reader, who told me he recently sold the X100V for the same price he bought it many years ago. That’s not a bad deal.

7Artisans AF 27mm f/2.8 for Fujifilm X Available

The 7Artisans AF 27mm f/2.8 for Fujifilm X is now available at Amazon here.

Well, now we certainly can’t moan that there are not enough affordable Fujinon XF27mmF2.8 R WR alternatives on the market.

 

Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

Petapixel shared the X-Pro related part of the interview they had with Fujifilm managers at CP+. You can read it here.

In short:

  • Fujifilm is aware of demand for X-Pro3 successor
  • New X-Pro will come, but Fujifilm does not want it to be just a small “boring” update
  • the new X-Pro needs something which would satisfy the expert users
  • it would be boring to just put the 40MP and X Processor 5 in the X-Pro and call it X-Pro4
  • it should be a worthy upgrade
  • X100VI got IBIS and 40MP, hence introduced noticeable changes to the X100 line
  • Fujifilm has spent lots of time in thinking about X-Pro4, and during that time expectations kept expanding, making it harder for Fujifilm to live up to those expectations.
  • “the longer it takes to develop it, the more difficult it will be to please fans of the series“
  • “we probably made it difficult for ourselves, because we perhaps made the X-Pro too special.”

Fuji Guy Billy said already back in 2024 that the Fujifilm X-Pro4 needs to be something special. So the interview today confirms that.