Fujifilm Managers Interview at DPR: “We Are Determined to Continue the X-Pro line” and About X100VI, AI and More

image courtesy: dpreview - full interview linked below
image courtesy: dpreview – full interview linked below

Japanese Fujifilm managers gave an interview to dpreview.

  • without the success of the Fujifilm X100, there would probably not be any Fujifilm X series
  • the success of the X100 gave Fujifilm confidence
  • It’s the younger generation (who currently uses smartphones) that will drive photography. There is huge potential there
  • Fujifilm must think about the differences between smartphones and real cameras and understand what could motivate younger generation to use cameras
  • smartphone connectivity is important. Joy and operability of using a real camera is important too
  • operability, image quality and quality of the product itself are important
  • they talk AI, subject detection that improved operability of cameras
  • AI might continue to provide benefit for autofocus
  • focus demand for video is different compared to stills. In video focus has to change smoothly at the speed set by the videographer
  • X100 will never have a flip-out screen, even though video features are enhanced. It’s a photography centric line
  • it’s useful for Fujifilm to have different ranges, also two lines like X-T and X-H line. It’s about finding the balance between these lines
  • Fujifilm is determined to continue the X-Pro line

You can read the full interview at dpreview here.

We remind you that Fuji Guy Billy recently said he expects the Fujifilm X-Pro4 to join the 5th generation platform, but that we will have to wait a little bit for that.

Read also:

X100VI In Stock Check

Fujifilm Sets Anti-Scalpers Rule for X100VI Purchase in Japan

Today several shops in Japan announced the lottery rules for the Fujifilm X100VI.

Those rules are targeted against the scalpers, like the requirement to have a purchase history at a given store.

If you have no purchase history at a certain store, you will also not able to enter the lottery and consequently buy the Fujifilm X100VI.

If that rule would have been set also at the Australian store, then the ridiculous resell of the limited edition Fujifilm X100VI for 18,000 USD would have been impossible. The guy who is trying to sell the limited edition X100VI at that ridiculous price just entered the lottery from USA having no purchase history at the House of Photography in Australia. He won the lottery, and of course he went ahead trying to sell it with an immense profit.

I think that’s a smart move and hopefully other Fujifilm branches around the world will take an example on how Japan is handling it.

You can read the full article about how Fujifilm Japan is handling the X100VI orders in a dedicated article at fotograficzny here.