• Fujifilm X-T30 III
  BHphoto / Amazon US (black body/kit – silver body/kit – charchoal body/kit) / Adorama / Moment / Nuzira / BestBuy / Paul’s Photo

It looks like the brand new Fujifilm X-T30 III just did something I thought was almost impossible: it made people happy, even on the comments here on FujiRumors 😊

Because, let’s face it — over the last few months (or even years), there’s been a lot of critiques in the comments on FujiRumors every time Fujifilm launched something new (often I feel rightful critiques, but often I think also not).

• the Fujifilm X-E5 was slammed for being too expensive (worth every penny, if you ask me)
• the Fujifilm X-M5 triggered a massive s*itstorm because it lacked a viewfinder
• the Fujifilm GFX100RF got flak for not having IBIS
• the Fujifilm GFX Eterna 55 was called a waste of resources (but I actually see an opportunity in it)
• the Fujifilm X half series was labeled as an overpriced experiment
• and even the Fujifilm X-T50, with its IBIS and 40MP sensor, was accused of being overkill

In short: Fujifilm has faced its fair share of criticism with almost every recent release.

So, when the X-T30 III dropped, I braced myself before opening the comment section — expecting yet another wave of disappointment.

But much to my surprise… that didn’t happen.

In fact, the more I scrolled, the more positive reactions I found (with some negatives here and there).

Let’s quote a few:

OreganoSpliff: Well, I’m finding it hard to talk s**t given what you get for the money

Marcio K: xactly what I tought to be – the X-M5 in the X-T30 body. For the price, very interesting.

Stefan: £829 in the uk is super cheap. Just £30 more than the XT30ii was at launch

italianbreadman: This is the best thing they’ve done in years

If I were to judge only from the comments, I’d say Fujifilm did a lot of things right with the X-T30 III — mainly by holding the price around that magical 1K mark.

As I said before, the X-T30 III finally closes a huge gap in Fujifilm’s lineup — and it seems that most people appreciate exactly that.

Will it be a best-seller?
Only time will tell.
But honestly — it has all the potential to become a big hit.

I’ll leave you with a bunch of new hands-on reviews and podcasts below.

• Fujifilm X-T30 III
  BHphoto / Amazon US (black body/kit – silver body/kit – charchoal body/kit) / Adorama / Moment / Nuzira / BestBuy / Paul’s Photo
• XC13-33mmF3.5-6.3 OIS
  BHphoto / Amazon US / Adorama / Moment / Nuzira / BestBuy / Paul’s Photo

Today’s roundup is entirely dedicated to the Fujifilm GFX system.

And you know what? I can proudly call myself a convinced GFX owner too — I actually own this camera along with these two lenses!

Of course, every system, every camera, and every lens involves some level of compromise.

But if the one area where you refuse to make any compromise is image quality, then the Fujifilm GFX system is the way to go.

And yet, as much as I admire the sheer power of the GFX, I can’t help but wonder why Fujifilm never gave us the ultimate GFX camera — the one they already teased back in 2019 with that X-T–style GFX mock-up. That camera would have instantly become Fujifilm’s best-selling GFX ever and a serious threat to full frame.

With that said, what we have today is already much loved and highly appreciated by many. So time to dedicate it an own roundup.

Some used it for weedings. Other for bike races. Others scanned film and other used it with the Laowa 100mm F2.8 tilt shift.

• The One and Only Dedicated Fujifilm GFX Community

Fujifilm GFX Roundup

You all know I’m a big fan of Fujifilm’s 40MP sensor. In fact, when I put together my Fujifilm X-E5 wishlist, I said I’d happily pay more if it came with the 40MP over the 26MP.

But let’s be fair: the 26MP sensor paired with the X Processor 5 – as found in cameras like the Fujifilm X-S20 – is a terrific combination with its own clear advantages.

Advantages of the 26MP Sensor

• faster sensor readout → and all the benefits that come with it, such as less rolling shutter
• less battery drain
• more affordable

For a full breakdown, we’ve already written a comprehensive 26MP vs 40MP Pros & Cons article here.

• The Terrific Potential of X Processor 5 and Non-Stacked 26MP Combo

Today, though, I’d like to highlight something interesting from two articles by Alik Griffin, where he compared files from his Fujifilm X100V (26MP) and X100VI (40MP).

At first glance, you’d assume the main reason to prefer the X100VI would be the higher resolution. But Alik points out something else entirely that makes the 40MP sensor shine. Something that is hardly ever talked about.

Alik noticed:

Resolution

• on a tripod, the X100VI shows a clear detail boost over the X100V, even at higher apertures—enough to justify an upgrade for tripod work.

The Grain (and Why It Matters More Than You Think)

What really impressed Alik wasn’t just the resolution, but the character of the grain. Here are some of his observations:

• the X100VI’s smaller, tighter grain is far nicer to work with than the older models
• the slight resolution boost, combined with the finer grain and better overall fidelity, makes the upgrade worth it
• nicer grain with cleaner skin tones and clearer colors
• the X100VI preserves shadow detail better and avoids the color smearing
• everything looks better—not only at ISO 6400, but even at lower ISOs
• the X100VI’s grain has a better shape, making it easier to clean up with noise reduction
• beyond the added detail, the tighter pixel pitch and improved grain deliver noticeably superior image fidelity

Alik has covered the comparison in full with lots of samples at his blog at alikgriffin here and here.

One more thing… there is this myth that more pixels are worst in low light. Top industry insiders and professionals disagree with this statement:

• Fujifilm with 40MP? Don’t Worry About Low Light Performance, as More Pixels are Better for That (but Not For…)