Discovering Fujifilm in 2018

Here on FujiRumors we talk about Fujifilm X and GFX gear every day since over 6 years now.

Those, who follow FujiRumors regularly, will also know in which direction Fujifilm is going, may it be the Fujifilm X-T3, the GFX 50R, the X-T100, the GFX 100S… and there is more to come… you definitely want to follow us also on Facebook, RSS-feed and Twitter if you want to stay in the loop ;) .

So, in our eyes, talking about the Fujifilm X100F might seem old news.

But believe it or not, despite Fujifilm being every year more successful, X-shooters are still a relatively small niche in the photography world and many people don’t even know that Fujifilm makes highly sophisticated mirrorless cameras.

So today I’d like to highlight 2 huge youtubers (with well over a million subscribers), who recently stumbled upon the Fujifilm X system, more specifically the (now discounted) Fujifilm X100F.

The enthusiasm they show, when they talk about their “discovery” of the Fujifilm X system, reminds me a lot to my own excitement, when, after migrating from Canon to Sony, from Olympus to Panasonic, I finally discovered the Fuji X system.

I can without a doubt say that the X-system, although not perfect for everybody, was perfect for me. Why? Because I had so much fun shooting with it like never before. A fun that never stopped until today.

It’s No Coincidence

It’s no coincidence, that photographers, who have a long story with Canon or Nikon (like the two youtubers today), start their Fuji X adventure with an X100 line camera.

In fact, the X100F serves also this purpose.

It’s a compact, fixed lens, high quality and feature packed camera (hybrid viewfinder, build in ND-filters, film simulations and more), that is also ment to serve as a second camera for those photographers, who have already invested heavily into other systems, and do not want to buy into a completely new one.

So to speak, the Fujifilm X100F could be seen also as the “gateaway drug” into the X world.

CaNikon shooters get it as a small second camera for everyday use, start to have fun with it, enjoy the film simulations, the good old classic controls, get familiar with the X cameras, and at some point might be tempted to ditch their old system and switch to interchangeable Fujifilm X cameras… maybe a story that might sound familiar to some of you guys ;) .

Fujifilm X100F (save $100): BHphoto, Adorama, AmazonUS, Focuscamera

Fujifilm X100F Strikes Again

Introduction

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Guest Post by The Overrated Photographer. You can follow him on instagram or on his website

So the Fujifilm X-T2 firmware 4.00 is out since a few days now, and we can now find more and more people enjoying the new features and sharing their testings on the web.

You will find a selection of X-T2 firmware 4.00 testings down below.

But first, a mandatory update to a possible bug we reported here. The issue is that when shooting F-log with an external monitor plugged in via HDMI, the X-T2 shows it is recording onto the SD-card, but in fact it is not.

Now Josh uploaded part 2 of the video, and he shows the different settings he used. A bug? Or maybe something wrong with the settings? Feel free to leave your feedback in the comments.

And here is more feedback and testing.

• Fujifilm X-T Facebook Group – A Must Follow for every X-T Shooter
• Kevin Mullins Youtube – Focus Stacking with the Fujifilm X-T2
• Zed Pro Media Youtube – Fuji X-T2 Firmware 4.00! 120fps &Internal F-Log
• Mattias Burling Youtube – Fujifilm X-T2 – Internal F-log, Eterna and 100/120p Slowmo Test
• Thomas Harkins Productions Youtube – Fuji Film X-T2 4.00 Firmware Test Footage
• Benjamin Freddie  Youtube – FUJI XT2 Firmware Update 4.00 2018!! Thoughts on the Fuji Philosophy
• fujifilm-blog – What do the professionals think of the new FUJIFILM X-T2 Firmware Version 4.0?
• Karin Nelson Youtube – IT’S HEEERE!!! How do film slow motion with the Fuji X-T2!!!

Xing Liu Youtube – Fujifilm X-T2 120p Video Firmware 4.0 Photoshoot w/ April
lots of backlit video/stills images taken with X-T2 and 18-55 and 56mm mostly

Sony A7III Vs Fujifilm X-H1

This is probably one of the hottest camera comparisons currently on the web: Sony A7III Vs. Fujifilm X-H1.

Now also mirrorlesscomparison compares the two cameras, and it’s as usual a very in depth comparison, so make sure to check it out all.

From the conclusions:

The A7 III ticks all the boxes: great image and video quality, stunning autofocus performance, excellent speed and buffer, lots of customisation, superior battery life, a dual SD card slot and more.

Is it perfect? No camera is, and this one is no exception. For example, the choice to keep the design compact means that the camera isn’t as comfortable with large lenses, and the image stabilisation – while useful with non-stabilised lenses – is the only thing that hasn’t really improved in over three years.

The X-H1 is a different product in many ways, last but not least because it has been designed for a different audience. […]

The X-H1 may sound less exciting than the Sony, but it would be wrong to undermine it. It got some basic yet very important things right, like the comfortable grip, the user-friendly interface and a better implementation of touch screen capabilities. It also shows that Fujifilm is capable of delivering on the video side, not only in terms of quality but also with its clever features and settings.

The X-H1 is also the camera debuts 5-axis stabilisation on the X series, which […] in many ways, is already better than the Sony’s stabilisation system.

The reason the X-H1 doesn’t impress me as much as it should – despite being the most advanced and complete product from Fujifilm to date – has to do with the things that haven’t changed. [FujiRumors: same “old” X-Trans3 sensor, same eye and face detection of X-T2, that is not in par of Sony’s, same battery of X-T2]

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Fujifilm X-H1 Vs. Sony A6500