FUJIFILM vs SONY Colors Compared: “If You don’t Want to Spent Time Color Grading, Fujifilm is Great”

Max Yuryev compares the Sony vs Fujifilm color science.

It’s a blind test, so you have to go through 10 frames, note on paper if you prefer camera A and B. Of course I did it, and it turns out I prefered Fujifilm in 80% of the cases.

The video frames from 1 to 4 are taken with standard picture profile, whereas from 5 to 10 he compares Eterna to a custom made picture profile.

Some general conclusions Max made, before we watch at the frames one by one:

  • in harsh daylight, with light bouncing, the Sony got some heavy tint, but Fuji’s smart color science got rid of it
  • Sony is usually more accurate, but you have to spend time to get rid of that tint
  • Fujifilm got it figured out, and you don’t have to worry about color tint
  • If you just want to shoot, and not spent time color grading, Fujifilm is great

We remind you that, as reported here, Fujifilm makes a distinction between metric color and memory color. Metric color is more realistic, whereas memory color is interpretation, it’s how your brain sees and remembers colors in a certain scene.

Certain Fujifilm film simulations are not ment to be accurate representation of real colors, but interpretations closer to how you remember those colors.

Other film simulations instead just have to give a unique vibe to the image, think at the vintage touch of the less saturated Classic Chrome for example, great for documentary photography, thanks to the “art of omission” that puts the story/content in the center, instead of colors.

Colors science is a crucial factor at Fujifilm, and we told you already that the engineer, who developed the original Velvia film, has also developed the digital Velvia film simulation.

And now back to the comparison:

1st frame

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Fujifilm GFX100 First Look: “Medium Format is Boss. All GF Lenses Need Firmware Update for Phase Detection AF Support”

Fujifilm GFX100

BHphoto went hands on with the Fujifilm GFX100. You can see their full video here.

  • no dials, feels like a camera of 2019
  • extreme cropping capability
  • autofocus feels like X-T3. Not that super fast, since it the AF motor has to move more glass inside GF lenses, but very very fast
  • all GF lenses need a firmware update to support phase detection AF
  • bigger glass is just a completely different look compared to full frame
  • vertical grip too sleek. Should be more rubberized and ergonomic
  • aimed at professionals and enthusiasts
  • for sports and wildlife there are higher frame rates options. But the GFX100 goes at 5fps
  • they tested the 5fps, and it hit every frame
  • video is a huge leap over what Fujifilm GFX50S and GFX50R can do
  • Medium Format is Boss! It’s ridiculous to compare it to full frame

Check out the full BHphoto GFX100 video here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

DPRTV Fujinon XF200mm f/2 Test: “Fast Fujinon Lenses Keep You from Having to Go Full Frame” – filmed on Fujifilm GFX 100

Fujinon XF200mm f/2

The Fujinon XF200mm f/2 is arguably the best lens Fujifilm has released in a while. It’s image quality without compromise.

DPRTV now published a short test of this lens (video below). The whole episode was filmed on the Fujifilm GFX 100.

  • big and bulky
  • OIS is very effective
  • similar price point to FF counterparts
  • awesome optical performance
  • it’s hard to say anything negative about optical performance
  • even with the 1.4x teleconverter, sharpness is incredibly well maintained
  • bokeh is beautiful
  • nice option for action and wildlife
  • very fast AF, best on Fujifilm X-T3
  • manual focus has a really long turn, unsuable for video manual focus
  • the autofocus in video is really smooth
  • Fujinon XF200mm F/2 and XF8-16mm f/2.8 are Fujifilm’s option from keeping you to having you go full frame

Here at FujiRumors, we perfectly know that lenses like the XF200mm f/2, XF8-16mm f/2.8 and also the upcoming Fujinon XF 33mm f/1.0 are niche lenses, but as we wrote here, we consider them of absolute importance to stop the full frame DOF whining :).

  • fujirumors.com – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

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Fujifilm X100F vs Ricoh GR III vs Leica Q and More

FujiRumors has always declared: the Fujifilm X100F is the sexiest of all X series cameras. And you guys also voted it the best looking X series in camera in our past surveys.

And since we already told you that a successor is still pretty far away,  we keep up covering the Fujifilm X100F with love here on FujiRumors.

This time it battles against the Ricoh GR III and the Leica Q. But it’s not only about comparisons. Check out our mini X100F roundup below.

  • fujirumors – “Don’t Touch that Camera!” and About the Inspiration Behind the Fujifilm X Series Design – Best Looking X Camera Poll
  • ianmacdonaldphotography – The Fujifilm X100 series, Photography Redefined
  • dpreview – Fujifilm X100F versus Ricoh GR III: Which is better for you?
  • ivanjoshualoh – Jewel with X-T3 & X100F

Join our Fujifilm X100 line facebook group

Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

Why the Fujifilm GFX 100 is Next Level

Fujifilm GFX 100 with GF 63mm f/2.8 R WR lens and RRS plates and rails.
Fujifilm GFX 100 with GF 63mm f/2.8 R WR lens and RRS plates and rails.

Guest post by Markus Klinko: website / Instagram / MARKUS&KOALA

There has never been a camera that combines such stunning image quality, resolution, dynamic range, autofocus performance, overall handling, and ergonomics like the new Fujifilm GFX 100 does.

Previous medium format digital camera systems have been able to deliver very high-resolution images for a good 10 years now, but have sorely been lacking in handling and speed, particularly when it comes to autofocus performance, and especially with the limitation of only one central autofocus point.

The GFX 100 on the other hand, with its 425 auto focus points tightly spread all across the sensor, delivers blazing fast focus without ever having to re-compose.

With its swivel adapter, the high-resolution EVF can be shifted into various positions, which makes hand-holding over extended time much easier, and the 3-way tilt function of the LCD is a great help for comfortable composing whether the camera is low on the ground or high up overhead.

In early 2017, Fujifilm released the GFX 100’s predecessor, the GFX 50S, that already offered many of these unique features, and I have worked with it exclusively for the past 29 months.

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