SG-image AF 25mm f/1.8 Coming Tomorrow

The long teased SG-image AF 25mm f/1.8 will be launched tomorrow according to mirrorlessurmors.

  • 32mm long
  • close focus 0.3 meters
  • 145 gram weight

It will be SG-image’s second AF lens for Fujfilm X mount after the SG-image AF 55mm f/1.8.

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Is the Fujifilm X half Made by Canon (Sort of…) ?

FR-reader Mistral contacted me and passed me an interesting tidbit of information shared on Chinese social media Weibo by 独立摄影师联合会 and 相机笔记et

Apparently the Fujifilm X half is manufactured by ‘Canon’.

To be more specific, it is made by Dongguan Nengshuai Technology Co., Ltd., which is based in Dongguan City – Guangdong Province, China.

This company is wholly owned by 佳能股份有限公司, the Chinese name of Canon.

However, this ‘Canon‘ is not the one we know. In fact, its English name is Ability Enterprise Co., Ltd. It’s a Taiwanese company that was originally Canon’s sales agent in Taiwan. It is controlled by Pegatron, a contract manufacturer that split off from Asus in 2010 and is best known for producing 10% of iPhones.

So, that’s (maybe) the story behind the Fujifilm X half manufacturing.

Now, it is not the first time that Fujifilm outsources parts of R&D and/or manufacturing to other companies. For example for the most part, the entry level Fujifilm cameras were made by the Xacti Corporation, who still makes lots of cheap cameras and accessories. This cooperation has ended with the Fujifilm X-T200 and now Fujifilm makes the X-M5 again in its own factories.

It’s interesting to see that Fujifilm is once again outsourcing the manufacturing of its X series cameras (if the reports are accurate).

That said, while the X-Half technically belongs to the X series lineup, I see it more as a bridge between the Instax and X series. It’s a fun and approachable option for current X series users, while also serving as an appealing step-up for Instax users—offering the same simplicity and playful experience, but with enhanced image quality and expanded creative controls.

Fujifilm X Half Pre-Orders

Fujifilm Announces X Summit on June 12 – Fujifilm X-E5 Launch Event

Fujifilm has just announced that the next Fujifilm X summit will take place in Shanghai on June 12 with the theme “Classic”.

We will be showcasing exciting updates inspired by the concept of classic photography

FujiRumors readers know already that this event will be for the Fujifilm X-E5 :).

Pre-Orders

Fujifilm X-E5 Announcement in June: Expectations, Wishlists and Hopes

So, we just told you that the Fujifilm X-E5 will be announced in June.

I thought it would be nice to update our wishlist for the Fujifilm X-E5.

I’ll make the start:
NOTE: I honestly have no idea about the X-E5 specs. Hence below I go totally with random wishes.

  • Must Have
    – 5th generation processor
    – latest AF
  • Nice to Have
    – 40MP
    – IBIS
    – combined shutter/ISO dial
    *** yes, I know that all of this would make it very expensive for an X-E camera. But we can dream here
  • Not Necessary (saves Money)
    – weather sealing
    – dual SD-Card slot
    – improved video features
  • No-Go
    – fully articulating screen
    *** fixed screen or simple 2 way tilt screen is all I need

So, that’s my quick list.

I guess only the fully articulating screen would make it a dealbreaker for me. As for the rest, I am willing to pay more to get what’s in my “nice to have” list. And with “pay more” I mean I find it OK if the price goes beyond 1K to have those features.

But I know some might disagree with me, as the Fujifilm X-E line is traditionally one of Fuji’s sub-1K cameras. And probably many want to keep it this way.

If out of everything in my “nice to have” list I’d have to pick one, I’d go for the combined shutter/ISO dial, which is Fuji’s most irrational and yet brilliant dial.

And yes, I know the 40MP and IBIS would give me a more “powerful” camera. But ultimate performance is not why the main reason why I chose to shoot with the X-E line in the first place.

I shoot with the X-E line because I like the experience. It’s simplicity and size, its look and feel.

So if I have to pick between features that make the camera more “powerful”, and others that make the camera more enjoyable to use, I go for the latter one. And the combined ISO/Shutter dial would be the perfect icing on that cake.

But feel free to make your own list in the comments.

Will I buy one?

Unless Fujifilm puts a selfie screen on it (although it has some good use also for stills images), I will get one for myself.

But I also won’t sell my X-E3 just yet… and you should not sell your X-E3 or X-E4 either for the reasons I’ve explained here.

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