When Will Fujifilm Launch the 6th Generation Platform? A Data-Based Prediction

When I shared my Fujifilm 2024 – What’s Coming overview, many readers asked why the Fujifilm X-T6 was missing from the list.

In this article, I tried to explain why I believed a Fujifilm X-T6 would not launch in 2024 — and indeed, it didn’t.

But shortly after publishing that video, more questions rolled in — including ones like what about the Fujifilm X-H3 or X-H3S?

And since the same questions keep coming in my inbox, I thought it might be time to discuss it here on FujiRumors.

First of all, instead of asking when this or that specific camera might come, I think there’s a more important question we should be asking:
When will Fujifilm launch its 6th generation platform?

Assuming future models like the Fujifilm X-T6, X-H3, X-H3S, X-T60, X-Pro4, X-S30 and others will all be based on this 6th generation platform, the real question becomes:
How long does Fujifilm typically take to refresh its sensor/processor platform?

Let’s look at the historical data:

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Updated Price Increase List for Fujifilm Gear Starting August 1

We have now received an updated list of the Fujifilm price increases starting August 1st, which includes the new price for the 11 GF lenses missing in our previous report and also these accessories are added to the list.

NOTE: some stores say they won’t honor the old price for all gear ordered today but shipping after August 1st (we reported here). We don’t have statements of BHphoto & Co in this regard. In any case, it’s best to order now and get it shipped tomorrow, or at least hope your store will honor the current price. If you don’t find it in stock at BHphoto & Co, check out Amazon where many official Fujifilm retailers also sell their gear. You might have better luck there.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

Accessories – New Price Starting August 1

Fujifilm Price Increase Confirmed – Unshipped Orders at Old Prices Could Be Canceled August 1st

We previously reported that Fujifilm will raise prices on August 1. Now we have the first confirmation: the U.S. store Capture Integration writes:

Fujifilm will increase all products on August 1st. Importantly, all pre-existing orders will be canceled at the older prices. NO CURRENT orders will be honored at pre-tariff pricing. Price increases range from 7-11%. Most notably…”

FujiFilm GFX100 II up 11%
FujiFilm GFX1000 RF up 10%
FujiFilm GFX100S II up 8%
GF Lenses all up 7-9%

Not mentioned is X series gear, which will go up too.

IMPORTANT NOTE: We don’t yet know if this policy applies only to Capture Integration, or if other retailers like B&H Photo will also refuse to honor current prices for gear ordered now but shipping after August 1.

RECOMMENDATION: See it in stock? Buy it now. If not, order anyway and hope the store honors current pricing. Worst case? They cancel your order.

DON’T LOSE HOPE: If you can’t find gear in stock at B&H or similar stores, check Amazon—many official Fujifilm retailers also sell through Amazon, so you might find items there that are out of stock elsewhere. To see which stores are authorized Fujifilm dealers, check the official Fujifilm USA list here.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

We have the new price for 9 GF lenses. The other 11 lenses will get also a price increase according to Capture Integration.

Accessories – New Price Starting August 1

via captureintegration

Fujifilm X-T6 with Geolocation :: X-Pro4 Thumb Winder :: Recipe Sharing via QR Code :: New Lens Hood for XF150-600 – FR-Readers Wishlist Corner

This is Part 2 of the FR-readers wishlist corner. You can read Part 1 here.

by Craig

[NOTE: here on FujiRumors we investigated the idea if the X-Pro4 should feature a thumb winder similar to the one of the Fujifilm X half. FR-reader Craig added the following question to it.]

Patrick, would it be possible to add a survey that says: “Would you like a REAL, MECHANICAL thumb winder, like the one on the Epson RD-1? NOT a multi-functional. But one that is actually necessary to take the next photo on the X-Pro4 (or whatever they will name it). OR, perhaps, on a specialty Fuji rangefinder. I’d buy it if they did it right like Epson.

Thumb Winder on Fujifilm X-Pro4

View Results

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by xerograph

may I suggest a post about a topic for a post that may be not so important, but nevertheless bothers me since the introduction of the Fuji XF 150-600 mm zoom lens?

It’s that ugly black, cheap plastic lens hood that was delivered with that lens. It seems that Fuji included a new designed lens hood with the XF 500 – and wouldn’t it be nice if they would offer an accessory lens hood in the same design for the XF 150-600? Fuji offers square metal premium lens hoods for their XF 18 / 23 /33 lenses as an alternative – so why not a better premium hood for the XF 150-600?

by Anonymous

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List of Fujifilm Price Hikes Revealed – Nearly All X/GFX Gear Affected, But X-E5 Might Be Safe

We told you that Fujifilm will soon increase prices.

We have now additional details (not yet official, so take it as a rumor).

Price increase should start August 1st (same day when the new tariff-wave comes to effect).

Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).

Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.

Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.

Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.

With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.

Accessories