Fujifilm X-T40/X-T30III: Finally Closing the Gap?

go to minute 5:53 of the video to hear the thoughts of Patrick about it

One of the critiques Fujifilm gets is that they have a confusing camera lineup with too many lines.

The Fujifilm X-T30III or X-T40 just fueled again this criticism, but I think this time they don’t deserve it.

First things first: Fujifilm has indeed likely canceled 6 X series lines already (or even 7, if we consider X70 and XF10 not part of the same line):

So we have a total of possibly six canceled lines.

And how many lines has Fujifilm introduced?

Well, 2 new lines have been introduced recently: Fujifilm X half and the Fujifilm X-T50,

Yes, also the Fujifilm X-T50 is a “new line”, because as we told you in this rumor, it does not belong to the X-T10, X-T20, X-T30 line since Fujifilm will launch a dedicated successor for that line (X-T40/X-T30III) in 2025.

And actually there will also be a third totally new line soon, and that camera is already listed at BHphoto here.

In short: Fujifilm has axed more lines than it has created new ones.

With all that said, I think launching the Fujifilm X-T40/X-T30III makes totally sense.

Why?

Well, because Fujifilm’s entry level line has basically been axed (except X-M line) and their other lower-end to mid-range models got an overall specs upgrade with a consequantial significant price increase (X-E5 and X-T50).

At this point in time, Fujifilm has no true entry level camera with viewfinder and that’s a problem if you ask me.

But how could a Fujifilm X-T30III/X-T40 look like?

Speculations (NOT RUMOR)

  • my realistic scenario: X-T30 II body with 5th generation processor and latest firmware
  • my hope scenario: X-T30 II body but with X-T100 alike unique screen mechanism – we reported here
  • my dream scenario: X-T50 body with 4th generation 26MP sensor

Since I think that price matters when it comes to the Fujifilm X-T40 or X-T30 III, I believe they’ll go for the first scenario I mentioned above.

But feel free to let us know in the comments what you think about all of this.

Venus Optics Laowa AF 200mm f/2.0 for Fujifilm X and GFX Leaked

Venus Optics will launch the Laowa AF 200mm f/2.0 soon. It will initially come for EF/E/Z mount, but the Fujifilm X and GFX version should follow, according to reports shared at the Chinese social media account 独立摄影师联合会 here, via mirrorlessrumors.

If accurate, this would be the first third party autofocus lens for the Fujifilm GFX system.

Laowa 200mm f/2.0 specs:

  • Full Frame autofocus lens
  • Less than 1,6kg
  • Sony E, Nikon Z, Canon EF and future Fuji X and GFX mount versions coming

Viltrox Discontinues Entire f/1.4 APS-C Lens Lineup- REPORT

The Viltrox f/1.4 APS-C line of lenses has been very popular among Fujifilm shooters:

Now a Thomas Fransson said on his youtube channel (video below) that Viltrox is discontinuing its entire f/1.4 APS-C lens lineup (with a doubt if also the Viltrox 13mmF1.4 is included). This information has been passed to Thomas directly from his contacts at Viltrox.

Thomas isn’t sure whether the lenses will be updated with new f/1.4 versions or replaced by models from the Viltrox Air series and the Viltrox f/1.2 series.

A while ago Tokina axed the Viltrox f/1.4 clones.

Confidential Guide Reveals who the Fujifilm X-E5 is For — and the X100VI Key Role in Its Appeal

I have received (thanks) the confidential “Fujifilm X-E5 first look guide” that has been distributed two weeks prior to the announcement to the press and retailers.

I will share it for all of you below.

I will highlight only one part of the document: the one where Fujifilm explains who this camera is for. If you want to see the full document, check out the screenshots below.

The primary target audience for FUJIIFLM X-E5 are experienced photographers. Many will be looking for a second Fujifilm camera body, or will recognize that X-E5 offers the perfect blend of X Series benefits: classic design, portability, straight out of camera image quality. Others may already own an X-E camera and/or have experience of film photography. For this group, the camera will be an everyday carry, used for a variety of image making and likely to be paired with a compact prime or smaller zoom lens.

FUJIFILM X-E5 will also find favor among newer photographers keen to document key life stages, such as travel or starting a family. This demographic will be less knowledgeable from a photography perspective but will value the aesthetics and size of the camera. These users will potentially be drawn to the Fujifilm brand by the popularity of X100VI – with which the X-E5 shares a similar design and style – as well as the interchangeable lens capability.

I dare to spread a theory: without the incredible success of the X100V and X100VI, the Fujifilm X-E line would have been axed. Change my mind ;).

In any case, not only the Fujifilm X-E line is back… but it’s back with its by far best model ever, the Fujifilm X-E5.

X-E5 Guide

** CLICK HERE to Read the Rest of the Article **