Full List of X and GFX Price Increases Starting August 30

Earlier today we reported how Fujifilm said to some news outlets that prices for certain Fujifilm gear will go up on August 30.

Well, I think we can now share the full list of price increases that will come into effect August 30.

Not all X cameras and lenses will get a price increase. What’s not in the list below is safe.

On the GFX front, pretty much everything will get a price bump.

The biggest price jump (+30%) will go to all sorts of Fujifilm accessories, which I guess are still all made in China.

Of course that’s for now just a rumor. All I can say is that last time we were spot on with the list of price increases. It does not mean that we will be also this time, but it might explain why I am confident enough to share it.

Viltrox 56mm F1.2 PRO Coming Early September and Pre-Orders Start at Some Stores

Some stores already accept pre-orders for the upcoming Viltrox 56mm f/1.2 Pro, as it’s the case with Vietnamese store techspot.

They say it will be coming beginning of September.

  • OFFICIALLY RECEIVE ORDERS – VILTROX AF 56MM F1.2 PRO SERIES COMING IN BEGINNING OF SEPTEMBER/2025 📸
  •  A new masterpiece from Viltrox for photographers who love portraits, smooth erasing and superior optical quality!
  • Product information
  • Full Name: Viltrox AF 56mm F1.2 Pro
  • Support: (Sony E / Fujifilm XF)
  • Large scale F1.2 – for smooth bokeh effect, very good light in low light conditions
  • PRO Quality – High-end design, quick and accurate sharpening, solid metal body
  • Suitable for: Portraits, events, streets, low light…

Viltrox Fujifilm X mount lenses are sold at Amazon here, BHphoto here and Adorama here.

Fujifilm to Raise Instax Camera and Printer Prices Starting September 1

There will be another price increase coming September 1st on Fujifilm gear.

As of now, our sources have informed us only about increases on Instax Cameras and Instax Printers.

Our source has not specified if also Fujifilm Instax Film is affected by the price increase.

Fujinon 6mm F1.8 and 10.5mm F3.5 Patents Spotted

AI made renderings
AI made renderings

The folllowing two patents have been spotted by the Japanese website asobinet:

  • 6mm f/1.8
  • 10.5mm f/3.5

These are patents for 1″inch sensor and APS-C sensor.

Patent Details

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T40/X-T30III: Finally Closing the Gap?

go to minute 5:53 of the video to hear the thoughts of Patrick about it

One of the critiques Fujifilm gets is that they have a confusing camera lineup with too many lines.

The Fujifilm X-T30III or X-T40 just fueled again this criticism, but I think this time they don’t deserve it.

First things first: Fujifilm has indeed likely canceled 6 X series lines already (or even 7, if we consider X70 and XF10 not part of the same line):

So we have a total of possibly six canceled lines.

And how many lines has Fujifilm introduced?

Well, 2 new lines have been introduced recently: Fujifilm X half and the Fujifilm X-T50,

Yes, also the Fujifilm X-T50 is a “new line”, because as we told you in this rumor, it does not belong to the X-T10, X-T20, X-T30 line since Fujifilm will launch a dedicated successor for that line (X-T40/X-T30III) in 2025.

And actually there will also be a third totally new line soon, and that camera is already listed at BHphoto here.

In short: Fujifilm has axed more lines than it has created new ones.

With all that said, I think launching the Fujifilm X-T40/X-T30III makes totally sense.

Why?

Well, because Fujifilm’s entry level line has basically been axed (except X-M line) and their other lower-end to mid-range models got an overall specs upgrade with a consequantial significant price increase (X-E5 and X-T50).

At this point in time, Fujifilm has no true entry level camera with viewfinder and that’s a problem if you ask me.

But how could a Fujifilm X-T30III/X-T40 look like?

Speculations (NOT RUMOR)

  • my realistic scenario: X-T30 II body with 5th generation processor and latest firmware
  • my hope scenario: X-T30 II body but with X-T100 alike unique screen mechanism – we reported here
  • my dream scenario: X-T50 body with 4th generation 26MP sensor

Since I think that price matters when it comes to the Fujifilm X-T40 or X-T30 III, I believe they’ll go for the first scenario I mentioned above.

But feel free to let us know in the comments what you think about all of this.