How Many Cameras and Lenses Does Fujifilm Release Every Year? And What it Could Mean for 2025

Some asked us how much gear Fujifilm releases every year.

So we decided to check back the last 3 years (2024 included, since there won’t be any more announcements) to see what the current pace at Fujifilm is. Below are the results.

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

So, overall we see: we get 4 lenses a year for X/GFX system combined.

2024 was more focused on the X series with 3 lenses for the X system and only one lens for the GFX system.

As far as cameras goes, we can get 2 to 4 cameras a year.

What does it mean for 2025?

CAMERAS in 2025:

As of today, the state of the rumors as far as cameras coming in 2025 goes is the following:

If Fujifilm maintains the pace it set in 2024, there could be room for one or maybe even two more camera releases in 2025, considering that the 1″ sensor camera might not be counted in the lineup we discussed earlier, which focused solely on APS-C and medium format models.

LENSES in 2025:

Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models.

So far I have no rumors about future lenses, which means you have four slots you can fill in with your wishes. :)

If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.

Overall, 2025 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.

Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).

Fujifilm X-M5 has Better Autofocus than X-S20, but New Firmware is Coming REPORT (+VIDEO)

 

It’s difficult to gauge how well the autofocus of the Fujifilm X-M5 truly performs.

Why?

The real issue is that performance depends on which Beta firmware version reviewers are using.

In the lead-up to launch, Fujifilm frequently updates the firmware for pre-production models, sometimes even multiple times a day.

So, someone testing the camera in mid-September may have significantly different results from someone testing it in mid-October.

And since reviewers aren’t able to re-test everything after every update, any autofocus performance assessment right now should be taken with a grain of salt, as it’s unclear which firmware version was used.

So we can come to a situation in which some might claim that the X-M5’s autofocus is on par with other X series cameras, while others might say it offers the best autofocus performance of any X series camera.

With that disclaimer out of the way…

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Fujifilm X-M5 vs X80: Has the X80 Dream Just Been Shattered?

The Fujifilm X-M5 is incredibly compact.

In fact, it’s so small that it raises the question: does this crush our hopes of ever seeing a Fujifilm X80?

During the launch videos yesterday, I noticed a size comparison between the Fujifilm X-M5, X70, and X-E4 in a FujiFanboys video which you can see here (camerasize.com hasn’t added the X-M5 to their database yet). The comparison shows that the X-M5 is nearly the same size as the X70 and only slightly heavier (340g vs. 355g).

The X-M5 also offers interchangeable lenses, which is both an advantage and a drawback—it still requires a lens, making the overall setup larger.

For the X-M5 to match the portability of the X70, Fujifilm would need to expand its pancake lens lineup. Currently, they only have the XF18mmF2 and XF27mmF2.8, and while the XF18mmF2 is a pancake, it’s almost twice the length of the XF27mmF2.8 (40.6mm vs. 23mm).

Given the current lens options, a Fujifilm X80 with an 18mmF2.8 lens would still be unbeatable in terms of portability, with the added flexibility of the WCL-X70 conversion lens.

However, if Fujifilm could update the XF18mmF2 to a more compact version or release an XF18mmF2.8 pancake lens, it could spell the end for any remaining hope for an X80.

At this point I do not know what Fujifilm’s plans are in this regard. I have no rumors about any XF18mmF2 refresh nor of an X80. But let us know in the comments what you think about it and if you’d prefer Fujifilm to invest now in a XF18mmF2 successor or in an X80.

Fujifilm Teases Two Cameras Coming in 2025, but there Will Be Even More Cameras than That

The X Summit just took place and you can find it here and the full live coverage here.

Everything happened as expected and we got all this gear.

But at the very end of the event Fujifilm had this “one more thing” moment in which they said:

there is one more thing. We are currently developing new cameras. Although the timing is yet to be determined, we hope to bring you exciting news next year

The Fujifilm Japan manager than gives a glance under both towels and seems to be visibly excited about what’s hidden there.

Now, I know some might moan and wish for a proper teaser instead of this.

But guys, you know very well that everything you need to do is to follow FujiRumors if you want to get a glimpse into the future of Fujifilm. ;)

So let’s look at what these cameras could be.

The fact that one towel is white and the other black might suggest that one represents a GFX camera and the other an X series camera, as GFX gear typically comes in white boxes while X series gear comes in black boxes (although, it seems the X-M5 ships in brown boxes as we reported here).

Additionally, the camera under the white towel is noticeably larger than the one under the black towel, further supporting our assumption.

If I should place a bet, I’d say under the white towel hides the fixed lens Fujifilm GFX, which should come in the first half of 2025. But that’s just a guess of mine.

More complicated is to guess what’s under the black towel.

Since it is definitely a very small camera, I’d say it’s either the 1″ sensor half frame camera or the Fujifilm X-E5, which will both come at some point in 2025.

But again: that’s all just blind speculation on my side. There could be any other camera under those towels.

In fact, let us know in the comments what you’d like to hide under those towels.

What I can say for sure: we won’t get only 2 cameras in 2025. In fact, we have already rumored three cameras to come until now and why not, there could be even more coming. We got 4 cameras in 2024, so why not make it at least 4 (or more) also in 2025? ;).

Because there are even more cameras waiting to get the 5th generation treatment, right X-Pro?

IT’S OVER: No More X or GFX Related Announcements This Year

We are done.

It’s over.

Today, on October 14 at 9AM New York time, we will witness the last X/GFX announcements of the year.

Yes, I know that Fujifilm had one of its all-time most important announcements (X-T5) in November. But if our sources are accurate, then we will wrap up the 2024 announcements season on October 14.

Everything  X/GFX related that Fujifilm has still in the pipeline for 2024 should come on today. So we are talking about:

But do not despair. We have LOTS of stuff to talk about soon anyway. The rumors will keep coming also in 2024 ;).