Did the Panasonic S1/R Fiasco Prove FUJIFILM Did Well to Skip Full Frame?

The Mirrorless Endgame

Some of you think that talking about “mirrorless endgame” or “mirrorless war” is a bit too dramatic. And yes, I actually agree with that, but also not!

I explain:

“War” or “Endgame” suggest an epic fight with violent ending. That will definitely not happen. At least not with all camera brands.

While Samsung joined the mirrorless market spectacularly with the Samsung NX1 and left just as spectacularly, by capitulating overnight, other brands will quietly disappear, reducing their products cycles, their innovations, and one day, silently, just stop it all.

The harsh truth is: in a camera market shrinking that fast, it is not plausible to think that everybody will continue grow and prosper.

So we are in the endgame now.

The good news for us customers is: companies lower their prices, beef up their cameras, race for innovation, cover us with firmware love, and fight for every single one of us.

We, the customers, win in any case ;).

About Skipping Full Frame

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Fujifilm GFX 100: Everything We Know so Far

Fujifilm GFX100

The Fujifilm GFX100 is coming on May 23 (live blogging on FujiRumors), and I have decided to collect all we know about it in this article.

It’s a mix of rumors and official statements made by Fujifilm managers.

For your convenience, I will link to the source (rumors or manager statement), so that you guys know if you should take something with a grain of salt or not.

Most of it comes from an amazing source, who shared with FujiRumors the official Fujifilm GFX 100 media slides:

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RUMOR, NEWS and COMMUNITY

Fujifilm GFX 100 official and rumored specs

Fujifilm GFX100 Name Registered on Fujifilm Website

Fujifilm GFX 100

Fujifilm is getting ready for the launch of the Fujifilm GFX100, which will take place on May 23.

Hence, they are now preparing their websites, and in the Fujifilm EU website code, nokishita spotted the name “Fujifilm GFX100”.

The most up to date prototype images of the Fujifilm GFX 100 can be found at our Fujifilm GFX facebook group here.

The specs?

FujiRumors proudly brought to you the entire Fujifilm GFX 100 media slides already months ago, as well as recently the complete Fujifilm GFX 100 sensor details.

FOLLOW THE MASSIVE FUJIFILM GFX 100 LIVE BLOGGING ON FUJIRUMORS – MAY 23

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Our GFX Group and Page

2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

Do We Need Super Fast Lenses?

Five years ago, in April 2015 here and May 2015 here, we shared the first Fujinon XF 33mm f/1.0 rumors, and in 2020, this long rumor-odyssey will finally end.

Thanks to the XF33mm f/1.0 we will soon:

  • stop complaining that APS-C does not deliver enough shallow depth of field
  • start complaining that the DOF at f/1.0 is too shallow and we will stop down at f/1.4 or f/2 anyway :)

And, although I am a bit scared about the recently guessed price tag, I am looking forward to this lens.

However, many of you argued in the comments, if such a fast lens really makes sense.

Tony Northrup thinks its makes sense, and in a recent video he even suggested Fujifilm should focus on making even more super fast lenses.

Others think that Fujifilm should focus on smaller, slower, and more affordable lenses.

So the question today is: do we really need the Fujinon XF 33mm f/1.0 R WR?

Today I will go against my own believes, and give you two reasons, why we do not need this lens (and yet I want it badly ;) )

REASON 1: ISO

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Fujifilm GFX 100 Full Sensor Data Sheet

Fujifilm GFX 100

The Fujifilm GFX 100 announcement is just around the corner (May 23).

Of course there will be an epic live blogging on FujiRumors. Don’t miss it, and follow us on Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter.

And for the very techy guys out there, today I share the 264 page strong full Fujifilm GFX 100 sensor data sheet.

If you prefer it more to the point, we have already leaked the official Fujifilm GFX 100 media slides.

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Our GFX Group and Page