“Kaizen? Other Companies Want Cameras to be Like Toilet Paper, But Not Fujifilm.” Will Fujifilm Rise Up to the Top with GFX 50R? – JChristina

Fujifilm – The Dark Horse Mirrorless Camera Wars?

Yes I know, it might seem strange to write a pro-Kaizen article right after Fujifilm pulled off the massive X-T2 firmware because it was faulty. Fujifilm did earn quite some attacks becasue of this, and some are making fun out of this situation.

So maybe Fujifilm should do it like any other brand: do not offer any major firmware update at all, only mini bug-fix updates, so they will avoid attacks.

Or maybe not… maybe Fujifilm should continue to deliver huge firmware updates for older cameras like they did over the last 6+ years. And in all these years I remember I think 2 or 3 rollback firmware updates overall.

Well, I gladly accept the remote possibility of a buggy firmware, if what I get is years of excellent support for my cameras via firmware update.

And I know that overall, Fuji’s Kaizen approach is applauded by many, and today we would like to feature a video JCristina. He says about Kaizen:

  • Kaizen Firmware updates makes them stand out from Sony, Canon and Nikon. They don’t just fix things, but they give you more that extend the life of their cameras
  • Most camera manufacturers want their cameras to be like toilet paper. They want you to use it for a set period of time, throw them in the garbage and they buy another roll

JCristina continues by discussing Fuji’s decision to skip full frame and go directly medium format. Especially the Fujifilm GFX 50R will be a smart move to make Medium Format go mainstream.

  • They don’t play the full frame war. They have one of the best APS-C cameras on the market, and they went directly Medium Format
  • The Fujifilm GFX 50R will soon give you a medium format mirrorless option at the price of the Sony A9
  • Watch Fujifilm, and what happens after photokina, if they rise up to the top with that medium format GFX 50R

The Fujifilm GFX 50R will be announced at photokina at the end September (or shortly before).

The price for the Fujifilm GFX 50R has not yet been set, simply because this is about the last thing Fujifilm decides. Only one thing is sure: it will be significantly more affordable than the Fujifilm GFX 50S.

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Fujifilm X-T100: Do We Really Need it and Will You Buy it? See the FULL SPECS and VOTE the POLL

Fujifilm X-T100 – Do We Need It?

Earlier today the full specs of the Fujifilm X-T100 leaked at FujifilmEU… and they confirm all the rumors that we have shared since we started the X-T100 rumor marathon in September 2017:

According to rumors shared exclusively for you here on FujiRumors, the announcement is set for May 24.

Now the question is: does the Fujifilm X-T100 makes sense to you?

Fuji’s idea is clear: the Fujifilm X-T100 will close the gap between the EVF-less Fujifilm X-A5 and Fuji’s mid-range X-Trans Fujifilm X-T20 and compete with cameras like the Olympus OM-D E-M10 Mark II and the Sony A6000

Since it has an EVF (first APS-C Bayer X-series camera to have it), it could potentially attract those enthusiast photographers, who are attracted by the X-system, but are scared by the fake myths surrounding the X-Trans sensor (personally I am an X-Trans fan).

I think that most of you guys reading this blog, won’t care much about the Fujifilm X-T100. But just like the X-A5, I think also the X-T100 could find a huge fellowship. To me, it is a good move by Fujifilm, although personally I’d go for the X-T20 over the X-T100.

If you find yourself bored after you…

  • had dinner
  • your kids went sleeping
  • your better half is out for an evening with friends
  • your favorite TV show ended
  • you finished cleaning the windows of your apartment

… then you are invited to join our live blogging on May 24 and to follow us on Facebook, RSS-feed, Twitter.

It won’t be the most epic of all announcements, but there are some things that might still be interesting and indicate some future features also of high-end Fuji cameras, like the “newly designed 3-way tilt screen”. And then, who knows… maybe there will be some big surprises too :) .

In any case you can count on me: I am 100% focussed and ready for a non stop live blogging… no matter what comes.

Vote The Polls

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Fujifilm X-T100 – Full Specs and Product Page Leaked

Fujifilm X-T100

Fujifilm EU (found via nokisihita) just leaked the full specs of the Fujifilm X-T100, which according to our sources will be officially announced on May 24.

All the specs we rumored are confirmed.

The goal of the Fujifilm X-T100 is to close the gap between the EVF-less Fujifilm X-A5 and Fuji’s mid-range X-Trans cameras like the Fujifilm X-T20 and Fujifilm X-E3.

The direct competitors of the Fujifilm X-T100 are cameras like the Olympus OM-D E-M10 Mark II and the Sony A6000.

stay tuned,

Fujifilm X-T100 Specs

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Fujifilm X-T2 Bug Fix Firmware Coming

Fujifilm X-T2 Bug Fix Firmware

The Fujifilm X-T2 recently got a major 4.00 firmware udpate, that introduced lots of new features.

However, shortly after the release, the FujiRumors community started reporting about several bugs in dedicated “Bug Report” articles here on FujiRumors.

As you know, Fujifilm reads us with great care, and they took note of the different bug reports you guys made.

Now I hear from trusted sources, that they are working on a bug fix firmware.

Also, it has been reported to me (thanks), that some posts on social media seem to be confident this bug fix will come within a week. All I can say at this stage is that I am not sure about it. The firmware will be out only when all bugs are fixed, and not before. It might happen in a week, or even later. I honestly think not even Fujifilm knows at this stage when exactly this will happen.

Simply stay tuned on FujiRumors, and I will let you know in the very same second the firmware is available for download.

have a GREAT Day,

Fujifilm Reads You

As you know, FujiRumors is Fujifilm’s reference website for Fuji X and GFX online customer feedback  (I mean, even Fujifilm’s top manager Toshihisa Iida “loves” FujiRumors, not to talk that Fujifilm also uses our polls in private meetings ;) ).

This is no surprise, since here on FR, for example, we can collect 10,000 poll votes in just 3 days and in 2017 we had a total of 45,261 comments (124 comments a day).

Your massive feedback simply can’t be ignored by Fujifilm.

So thanks to every single one of you, who reads FR, votes the polls and comments.

Feel free to keep it up :)

Fujifilm X-T100 Announcement on MAY 24

Fujifilm Announcements Coming!

Another, very long rumor story is about to end in the 2nd quarter of 2018, more precisely on May 24!

That’s the day Fujifilm will announce the Fujifilm X-T100.

LIVE BLOGGING ALERT: Make sure to stay tuned on FR via Facebook, RSS-feed and Twitter.

Fujifilm X-T100

We shared the first rumors about the Fujifilm X-T100 back in September 2017. Over the following weeks and months, FujiRumors has shared braking specs of Fujifilm X-T100.

Here are the main specs again for you guys:

  • design similar to X-T20
  • 24 Megapixel Bayer sensor
  • Selfie Screen
  • very affordable

The goal of the Fujifilm X-T100 is to close the gap between the EVF-less Fujifilm X-A5 and Fuji’s mid-range X-Trans cameras like the Fujifilm X-T20 and Fujifilm X-E3.

The direct competitors of the Fujifilm X-T100 are cameras like the Olympus OM-D E-M10 Mark II and the Sony A6000.

stay tuned,