Fujifilm Film Simulations Beat All the Rumors about X-E5, XPan TX-3, X-T50, GFX100SII and Fixed Lens GFX – Top 10 Articles of May

May was a month rich in interesting rumors. So it is definitely worth to check out our top 10 articles for May.

But interestingly, no matter how big the rumor was, the most clicked article was the one about the new film simulation website.

This shows how much interest there is for it and how well Fujifilm does to focus on them as far as marketing goes and also to try new ways to push them, such as the dedicated film simulation dial on the Fujifilm X-T50.

  1. Fujifilm Launches Dedicated Fujifilm Film Simulation Website
  2. Fujifilm X-T50 Price and Main Specs Leaked
  3. Fujifilm Could Release This Unique Digital Camera in 2028
  4. Fujifilm X-T50 Full Specs and Images Leaked
  5. Fujifilm to Release This All New Digital Camera in 2025
  6. SURPRISE: Fujifilm X-T50 Coming with an All New Dial
  7. Fujifilm X-E5: The Truth!
  8. This is the New Fujifilm X-T50 Film Simulation Dial – VOTE: Better Drive or Film Simulation Dial?
  9. Size Comparison: Fujifilm X-T50 vs X-T5, XF16-50 vs XF18-55, GFX100S vs GFX100SII
  10. EXCLUSIVE: This is Fujifilm’s New XF Telephoto Prime Lens Coming in 2024!

Don’t miss…

Fujifilm X-T4, X-H2 and GFX100II Extended Spectrum Infrared Cameras Appear Inside Official Fujifilm XApp

You might remember how back in 2023, BHphoto shortly listed a Fujifilm X-T4 extended spectrum on their website.

BHphoto later on removed the X-T4 IR saying it is now discontinued.

But now the whole story gets another twist.

A fellow FR-reader looked at the files of the latest Fujifilm XApp and hidden somewhere between the myriad of folders he found the following three cameras listed:

  • Fujifilm X-T4 Extended Spectrum
  • Fujifilm X-H2 Extended Spectrum
  • Fujifilm GFX100 II IR

So, why is Fujifilm putting these cameras inside their Fujifilm XApp? Are they maybe soon going to release special IR versions of them?

It would not be the first time, as we already got the Fujifilm X-T1 IR version once.

I think it would be great idea to breath new life into the Fujifilm X-T4 by launching a dedicated IR camera.

Why Shoot Panoramas and a Special Digital Fujifilm XPan Camera is Needed

We recently told you that Fujifilm could potentially release…

For all the details check out our article here.

The reaction were mixed, but mostly positive, with 55% of you approving such a camera.

And one of the guys who would be very happy about such a camera is FR-reader Pavel, who back in 2022 shared with us his renderings about a digital Fujifilm X Pan Camera. You can read the article and see the images here.

Well, Pavel reviewed the comments on our rumor and wanted to address some of the skepticism surrounding this camera.

Hence, down below I’ll share a short article where Pavel explains why a special panorama camera is needed.

by Pavel

Why shoot panoramas and why a special camera is needed for this

** CLICK HERE to Read the Rest of the Article **

A Glimpse Into the Fujifilm Future: X-Pro4, X-E5, Digital XPan, Future XF Lenses (and More) plus 2024 Rumor Check so Far

After the Rumor Storm (and Before the Next One)

So we had 2 X summits so far in 2024 and lots of gear has been announced.

This means we also had lots of rumors about every single one of these items.

But…

A lot more rumors dropped also about gear coming well beyond that.

So, time for the great mid-2024 rumor recap and to rank for you all rumors according to their reliability.

1 millimetre and 3 hours to perfection ;)

** CLICK HERE to Read the Rest of the Article **

Fujifilm Aims to Become Nr.2 in Terms of Worldwide Camera Sales (Currently 3rd) – REPORT

Andrea Cimini (yes, the guy who explained the advantage of APS-C over FF for low light event photography) was at the Italian launch event for the Fujifilm X-T50, XF16-50mmF2.8-4.8, GFX100SII and GF500mmF5.6 (video below).

The video is Italian and he runs over the latest gear with his usual captivating way.

But there is one sentence said by Andrea that I’d like to highlight today.

During the presentation Fujifilm said that right now they are the 3rd brand in terms of worldwide sales but they want to dethrone the current second best selling brand.

I am not sure how Fujifilm is currently the 3rd best selling brand.

I mean, they might still be the 3rd best selling brand in terms of mirrorless camera sales (but we got no update on this since 2020), but if we include DSLR the last data we have says Fujifilm is 4th.

So as Andrea in the video also suggest, Fujifilm might include their Instax division in this ranking, which I guess technically is still Fujifilm imaging division, but it would be like BMW saying they want to overtake VW car sales, but include their motorbike sales in the equation: you can do it, they are all motorised vehicles, but it’s not really fair.

Anyway, dear Fujifilm, I’d have an idea on how you would become Nr.1 overnight with only your mirrorless gear: how about you ship all gear people can’t currently find in stock?

And I speak not only about the Fujifilm X100VI, but at your own online store in Japan you have marked all your X/GFX cameras as out of stock. The shortages are chronic. There are periodical and prolonged order stops in certain parts of the world. Some of the shortages we had in Asia are now spreading also to the West (see X-T5 bodies at BHphoto).

Anyway, of course the above was a meeting with the Italian press and the marketing tends to fly high during these events. And I am certainly happy to see Fujifilm aiming to grow and take over market positions. But I wonder how this can happen if even gear launched 2+ years ago is mostly out of stock for years.

Oh well, I certainly wish Fujifilm all the best. But I’d be happy also with the 4th spot as long as we get our gear in a reasonable time.