UPDATE: Fujifilm just confirmed this rumor on their instagram :) They write: “instax_squareIt’s not the first time Fujifilm combined a digital camera with an Instax Camera. Fujifilm Finepix PR21(1999) vs Fujifilm Instax Square SQ10 2017)”

Just yesterday I’ve shared the first images that originally leaked on facebook by a Taiwanese store (copied on instagram later on).

Anyway, the images show the cute Instax SQ10 printer, which, btw, will not be the only Instax Square printer Fujifilm ;) . No big deal, we are used to Fujifilm launching several variations of Instax products (including Hello Kitty versions).

What made all of us curious, was the huge LCD screen on the back, which seemed to indicate that the camera could be a digital/film hybrid.

So I did my homework, and now I can tell you that the Instax Square camera will have a MicroSD card slot. So it seems your images can be stores digitally. If this is correct, then I have mixed feelings about it. I mean, part of the film-charm is that you snap your image, and whatever comes out of the box, that’s it: unique!

and btw… if the Taiwanese stores leaks further images, I’ll let you know ;)

courtesy of MickO here

I recently told you that Fujifilm is about to release a new firmware update for several Fujifilm cameras. We all hoped from some nice Kaizen update, but it seems we will have to wait a bit longer, since this will be a mere bug fix update.

According to a trusted source (thanks) the next update will fix the bug on the EF-X500, that caused it to completely turn off erroneously.

To fix this bug, Fujifilm will release a new firmware for the flash. You will be able to perform the upgrade by yourself, using your X-T1, X-T2 or X-Pro2, but you will have to update the firmware on these cameras first, too.

EF-X500 Flash: USA: BHphoto, AmazonUS, Adorama

I recently shared with you a rumor from a new source, that said Fujifilm is developing the ultimate APS-C X-Trans camera, that could cost as much as $5,000 and have some killer features also for video.

As many of you guys, I also specualted it could be some kind of video-camera like the Sony FS5, especially given the lastest announcement of Fujifilm’s new Fujinon MK cinema lenses.

But I was wrong.

In fact, here is some new information I got from a trusted source:

• Correct: Fujifilm is working on the ultimate X-series X-Trans APS-C camera
• Design based on X-T line (We don’t know the name yet, but it’s seems it won’t be called “X-T3“)
• The camera is still under development, hence the camera price has not yet been set
• The only sure thing is that the camera will be more expensive than any other X-series camera currently on the market
• Best Fuji APS-C camera for video work

It’s a long term rumor, so everything is subject to change. But, currently, these are 100% Fujifilm plans.

However, I have to remind you, that in some cases, Fujifilm can drop plans, just like it happened with the X-Pro1s, a rumor which I earned massively shitstorm for. Well, at least Fujifilm confirmed that FR sources are awesome, by displaying a X-Pro1s prototype at the X-Pro2 launch party ;)

I don’t know what Fujifilm’s next step will be regarding this “ultimate X-series camera”, but I hope to be able to keep you updated with news about its development.

And to prevent attacks about “made up fake rumors clickbait”, I would like to quickly share the rumor hit rate of the last years. Sure, they do not proof anything, maybe just that I really try hard to be as accurate as possible for you guys.

At this point, really thanks a lot to everybody, who helps FR to achieve this accuracy. Your guide me safly to the stormy waters of fake rumors.

• 91% correct rumors in 2016 – check here
• 84% correct rumors in 2015 – check here

stay tuned,
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