The Most Exciting Announcement of Early 2025 is Happening Soon!

I must admit, I am thrilled to see what’s coming very soon.

Why?

Because while I do love Fujifilm, I always keep an eye on what’s going on at other brands.

And rarely have I been as excited to follow a non-Fujifilm camera announcement as the one that will happen in just a few hours.

So what is it?

Well, you know, FujiRumors has even written a dedicated love letter to that system in the past: Olympus (now OM System).

Besides the fact that I believe Micro Four Thirds could get a great revival thanks to computational photography (the smaller the sensor, the easier it is to make the computational photography magic happen), it is also true that the M43 sensor is plenty of good enough for most normal human beings. And you also get the added advantage of an even smaller and affordable system than Full Frame or APS-C.

So, there is lots to love about micro four thirds.

And soon there will be another excellent reason to look at the M43 system again!

In fact, OM Systems is about to launch probably one of the best looking digital retro cameras ever to hit the market: the OM System OM-3.

This is a brilliant move, as we have seen with Fujifilm, but of course also with cameras like the Nikon Zf, that vintage looking cameras sell really well.

And I tell you this: with the OM-3 soon on the market, if I was forced to leave my beloved Fujifilm APS-C system, I’d go for the OM System OM-3 rather than anything else there is on the APS-C or Full Frame market.

I have shot with mirrorless M43 for many years and still today some of the images I love most in my library are taken with Olympus mirrorless or Panasonic mirrorless cameras.

So, let’s rejoice. More strong competition coming for Fujifilm (which is a great thing) and more retro options for us nostalgic film camera lovers.

Fujifilm X Summit March 20 in Prague: What to Expect… and What Not

So we told you that the next Fujifilm X Summit will take place March 20.

By the way, it will take place in the wonderful city of Prague.

I have quickly read all possible speculations about what will come, so let me set a few things right.

The only gear we can be sure will come on that day, will be the Fujifilm GFX100RF.

And the gear we can be sure will not come on that day is the Fujifilm X-E5, which will come in summer 2025.

And if the anonymous source is correct, also the Fujifilm GFX Eterna will come later (in June).

There is the 1″ half frame Fujifilm camera, but I have no idea when that one will come, so I can’t exclude that for March 20.

Of course there can be always surprises. Some early prototypes of future gear (digital X Pan TX-3 anyone?), new lens roadmaps and what not.

But whatever comes, the place to be is FujiRumors.com. We will cover everything so that you won’t miss anything. ;)

EXCLUSIVE: This is the Date of Next Fujifilm X Summit – Surprised?

Today we can share with you the date of the next Fujifilm X Summit.

And I know it will surprise many of you, because many of you were sure that Fujifilm will make the next major announcement just before CP+ in Tokyo in late February, where Fujifilm has of course its own booth.

But that’s not the case.

If you go to CP+ hoping to see the first Fujifilm gear to be announced in 2025 (actually the second gear to be announced after this one), then you will be disappointment.

In fact, according to our trusted sources (THANKS), the next Fujifilm X Summit will take place on March 20.

That’s the date you guys should mark on your calendar.

Compose, Click, Done: How the GFX100RF New Features Reflect Fujifilm’s Photography Philosophy

With the upcoming announcement of the Fujifilm GFX100RF, two of the standout features generating buzz (and a fair bit of skepticism) are the new aspect ratio dial and crop zoom lever. Now, in the comments some of you guys said that these features are useless, because cropping and adjusting aspect ratio can be easily done in post.

But I do not think these ergonomic solutions are unnecessary. In fact, they could be more significant than they first appear, especially considering Fujifilm’s approach to photography.

Let me (try) to explain:

Cropping: One of the First Steps in Post

Personally, when I go into editing, the first two things I do to fine-tune my composition and adjust it to my creative vision is to set the right vibe by editing the colors and to crop the image if needed. Only after I am done with that, I move on to other aspects of editing.

And I think I am not alone with this.

In fact, cropping might be, for many, one of the most fundamental and frequently used steps in photo editing.

Saving Time with Intuitive Tools

While it’s true that cropping can be done later in software, it’s part of Fujifilm’s philosophy to try to get as much as possible right in-camera.

The Fujifilm Film Simulation are an example of that: for me personally, the pleasing vibe I get out of the various film simulation is a big reason why I now keep many of my images in JPEG only and do not feel the need to go into editing anymore. Maybe I’ll still sometimes use the internal RAW converter to apply different film simulation or make minor adjustments directly in camera on the fly, but that’s it. With the right colors, most of my images are done and finished in-camera and never end up in any editing software.

The aspect ratio dial and crop lever serve the same purpose of Fujifilm’s film simulations: reduce the time spent in post-processing by offering quick and intuitive access to multiple aspect ratios and cropping tools directly on the camera.

All of this means fewer clicks, sliders, and adjustments in the editing software later.

And for many professionals and enthusiasts photographers, every second saved in post can be invaluable.

Compose, Click, Done!

If I could sum up what Fujifilm means for me and more broadly what their approach to photography is, then I’d call it the “edit less and shoot more” philosophy. Or “compose, click, done!”.

Because, at least for me, using (good looking) cameras that are not only fun and inspiring to use thanks to their manual controls, but also deliver such pleasing files out of the box that I know I won’t have to edit most of them later on, frees up my mind and just makes me want to take even more images, because I know I don’t have to bother too much with editing later on.

To me, the crop lever and aspect ratio dial are consistent with this philosophy: providing tools that help photographers create finished files in-camera. They are tools for those who value efficiency and creativity, allowing us to focus on our craft rather than being tethered to our editing desks.

And look, skepticism is natural when something new comes along, but this dial and lever could prove to be a welcome addition for those who appreciate Fujifilm’s philosophy of crafting tools that prioritize the art of photography and want to get as much as possible done right in camera.

What are your thoughts?

Are the aspect ratio dial and crop zoom lever a useful addition, or do you prefer to handle these aspects of editing entirely in post? Feel free to let us know in the comments.

Fujifilm GFX100RF Rumors

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Fujifilm GFX100RF Coming with Fuji’s Most Brilliant (and Irrational) Dial

If I should pick my all time favorite dial on Fujifilm cameras, then it would be the combined shutter/ISO dial we find on the Fujifilm X100VI and X-Pro3 for example.

In fact, I would be willing to pay more for a Fujifilm X-E5, just to get that dial also there.

Now, I don’t think (speculation, not rumor) that Fujifilm will put that dial also on the X-E5, because the combined shutter/ISO dial is complicated to manufacture and hence raises the price of the camera. And I guess Fujifilm does not want to make the X-E5 too expensive, nor make it too complicated (and therefore much slower) to manufacture.

But while I am not so optimistic about the X-E5 having that dial (even though it is the most desired one as we see here), today I can tell you that the combined shutter/ISO dial will be implemented also on the upcoming Fujifilm GFX100RF.

In fact, the Fujifilm GFX100RF might be the one Fujifilm camera with the most dedicated manual controls ever made, as in addition to the combined shutter/ISO dial, it will also feature:

I understand that dedicated manual controls aren’t for everyone. However, if you’re someone (like me) who enjoys having as many dials and levers as possible, if that’s what adds to your enjoyment and sparks your inspiration, then the GFX100RF could be an outstanding choice.

Fujifilm GFX100RF Rumors

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