Fujifilm X100V Discontinued at Several Stores: Giving Up on X100V Delivery and Getting Ready for Fujifilm X100VI?

Fujifilm Gives Up on X100V

Japanese stores are usually the first to mark items as discontinued or in general giving us indications on what’s happening with certain gear.

The X-T4, X-E4, GFX100, XF56/F1.2 and much more gear got first marked as discontinued in Japan before anywhere else on the world.

And today we get another significant hint: many stores in Japan have now completely delisted the Fujifilm X100V from their stores, such as Map Camera, Bic Camera, and Yodobashi Camera. Some stores mark it as “we finished sale“.

It looks like Fujifilm has at this point just given up delivering all those Fujifilm X100V people have still on order, at least in Japan.

And it’s not the first time: the same thing happened with the Fujifilm X-E4, where lots of people had one on order, patiently waited to get it shipped, but then out of nowhere Fujifilm canceled all orders and discontinued the X-E4.

The Last Samples

In USA the Fujifilm X100V is still listed at stores.

At Amazon you can find some samples in stock (at the time of this post), but at a higher price.

But I guess it won’t take long at this point that also US stores will mark the Fujifilm X100V as discontinued.

A Bad Move?

The X100V is huge missed opportunity for Fujifilm. They could have made tons of money with it, but just were incapable of manufacturing enough sample to meet even a small fraction of its massive demand.

To me it looks like Fujifilm just gave up on shipping the X100V at this point.

My guess (not rumor) is that they decided to use all the parts they have still available for X100V and re-use whatever they can of those pieces for the manufacturing of the Fujifilm X100VI (for example the lens, which is the same on both cameras).

I am not sure this is a smart move: I mean, give up on lots of money you can make right now in the hope to make money with another model in future. The best solution would have been to just finally solve that chronic parts issue, which other manufacturers seem to have fixed but Fujifilm still struggles a lot with.

Vote Your Top (Realistic) Fujifilm Kaizen Firmware Wish

Kaizen Dreams

Time to launch our first survey of 2024.

And I thought we make it Kaizen firmware poll.

Now, I am well aware that in terms of firmware requests there could be endless possibilities. So guys, feel free to unleash your firmware wishes in the comments.

But for the purpose of this article I decided to keep the survey as small and “realistic” as possible.

This means I will include in the survey only features that Fujifilm has already implemented on some of their 5th generation cameras, but not all of them.

We are talking of the fully automatic subject detection mode present in this little and lovely Fujifilm camera and a couple of features present only on Fuji’s most high end camera.

It’s a total of seven features that hopefully will find its way also on the Fujifilm X-T5, Fujifilm X-H2 and Fujifilm X-H2S.

NOTE 1: I think all features above are pretty clear. Maybe only “custom focus zones” could create some confusion, so here is an extract of the GFX100II owners manual (vs X-T5), so you know what is meant.

NOTE 2: I have no rumors about future Fujifilm firmware updates (sadly).

NOTE 3: I think that articles like this one can help to push Fujifilm to release more firmware updates if….

  • many of you vote the survey
  • many of you comment down below

So, vote and comment as much as you can :).

I picked my top wish already and it’s this one!

I would like to get via firmware update (max. 2 selections)

View Results

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Fujinon XF 18-55mmF2.8-4 Declared Among All Time Best Kit Lenses… and Yet it Gets Replaced Soon

Chris and Jordan made a list of the best 5 kit lenses of all time. In the list we find:

I was a very happy owner of the Fujinon XF18-55mmF2.8.4 myself. It was the lens that took one of my all time favorite images.

The only reason I don’t own it anymore (and I sold it along with my XF55-200mm), is that I got this XF lens that replaced them both.

But I totally agree: the XF18-55mmF2.8-4 is one of the best kit lenses we have ever seen.

However, despite being still an awesome lens, it is going to be replaced by the Fujinon XF16-50mmF2.8-4.8, as we first told you from a beautiful mountain peak in the Dolomites.

In fact, we have also leaked the images already as well as additional (highly welcome) specs.

Check out below the rumors regarding the Fujinon XF16-50mm f/2.8-4.8.

Godox V1 Pro Leaked

The first images of the upcoming Godox V1 Pro have now leaked.

I guess that’s part of the reason why now you can get the Godox V1 at a discounted price.

Godox V1 Flash

via Weibo at 独立摄影师联合会.

Godox Retro Lineup

Why “Fujifilm X100VI” is Best Name for the New X100 Camera

Fujifilm X100VI – The Best Choice

So we told you that the successor of the Fujifilm X100V will be called Fujifilm X100VI.

Now, according to our survey, 80% of you thought that other names would have been more appropriate.

And you know what?

I agree that Fujifilm could have been more creative with the name. And certainly they had lots of creative options on the table.

My new favourite (as suggest by a FR-reader): X100-00S, where “00S” stands for “out-of-stock” :).

But why did they go with “Fujifilm X100VI” then?

Well, because at the end of the day, from a business (and not creative) point of view, it’s by far the best choice.

Let me tell you why.

** CLICK HERE to Read the Rest of the Article **