Tell me, why go “just” Full Frame? According to a new and also an anonymous source, Fujifilm will launch a digital medium format mirrorless camera.

Of course, for now, be very careful with this information and take it with the usual grain of salt. That said, here is what the 2 sources told me:

New Source

Fuji will launch a digital Medium Format camera by the end of summer.

Anonymous Source

Fuji is working on a digital medium format mirrorless camera. The prototype is said to look like a [shoplink 12882 ebay]X-PRO1[/shoplink], with hybrid viewfinder, but more of a size of the Fuji GF670. The prototype is using the same Sony CMOS sensor present in the Pentax 645z.

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It’s a tough battle in the fiercly contested mirrorless market! Latest rumors suggest that also Sony will launch a Mamiya 7 style MF camera (source-SAR). But, as the saying goes, when the going gets tough, the tough get going! And Fuji seems to be ready to face the challenge.

Keep in mind that the Sony and the Fuji rumor are both still NOT confirmed by trusted sources.

However, if the rumors are true, then also Fujifilm has some trump cards to pull out of its sleeve. A Medium Format digital mirrorless camera, the rumored X200, X30 and the X-PRO2. (OMG, lots of rumors I have to work on! ;-) )

Ok, I’ll put my best also into this rumor and see if I can confirm the MF Fuji ASAP. Of course, feel free to help me and to make my work a bit easier. If you decide to share some information, you can do it completely anonymously via rumor box (if you don’t mind, use a nickname, so that I can eventually recognize you in future), or contact me via email at fujirumor [at] gmail.com.

stay tuned for more
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The innovation continues. Fujifilm is working hard on the new organic sensor. Will this be the sensor of the X-PRO2? I still don’t know it. In the meantime check out the patent for new color filters giving better color reproducibility and less noise, applicable also to the organic sensor, at freepatentsonline.com.

Organic sensor or not, looking at the various polls shared here on FR, the majority of you prefer an APS-C sensor over a Full Frame sensor.

The Sigma 50mm f/1.4: almost the IQ of the Zeiss Otus 55mm f/1.4 for ¼ of the price!

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anonymous source = take it with a grain of salt

Zeiss did it, Samyang did it… and Sigma could do it in the next months, according to an anonymous source: at photokina 2014 Sigma could announce the first lenses for Fuji X-mount.

Did the success of the [shoplink 17992]X-E2[/shoplink] and the [shoplink 21553]X-T1[/shoplink] convince Sigma to jump on the X-boat? Let’s hope so!

Imagine how well a lens like the Sigma 50 f/1.4 could perform in combination with Fuji’s unique X-Trans sensor! I’m sure you’ve read of the unbelievable test results of the Sigma 50 f/1.4 that almost matches the Zeiss Otus 55 1.4 performance for ¼ of the price!!!

My radar is finely tuned on this rumor. Will update you as soon as I hear something more reliable about it. In the meantime, take it with a grain of salt and let’s cross fingers.

If the rumor is correct, could the cooperation Sigma/Fuji be more successful than the Zeiss/Fuji one? In fact the Zeiss Touit 12mm 2.8 and 32mm 1.8 didn’t sell well at all (available now for a much cheaper price than at their launch), as photographers prefer the Fujinon [shoplink 12888]XF 14mm[/shoplink] and [shoplink 12889]XF 35mm[/shoplink].

HamburgCam said via twitter, that, in order to be successfull “ Sigma lenses would have to be cheaper to have a chance! Fuji’s XF lenses have such high IQ already!”

cheers
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TCL-X100 pre-order now in USA

The TCL-X100 tele conversion lens can be pre-ordered at BHphoto for $349 here. Use this link if you want to support Fujirumors with absolutely no extra costs for you. A small comission is valued back to this blog and it will allow me to keep it running, thanks.

Yesterday, a facebook follower shared the image you can see at the top in this facebook post. He asked me some information about the lens. I told him that the XF 18-135 (the first weather sealed lens in the Fuji lens line-up) could come in June and asked him what’s the source of the image.

I obviously made immediately a screenshot of the leaked image. So, although the follower deleted the image just a minute after he posted it, I was fast enough to copy it for you.

The image shows the size of the XF18-135 f/3.6-5.6 compared to the [shoplink 20414]XF 10-24[/shoplink].

And here is the still unofficial roadmap of Fujifilm