Yongnuo 11mm f/1.8 AF Lens Coming Soon

We have long rumored the Yongnuo 11mm f/1.8 autofocus lens for Fujifilm X mount.

Well, it look like the wait is almost over, as it will come soon according to reports at the Japanese website asobinet.

It seems to be a luxurious optical design using low dispersion lenses and aspheric lenses. It seems to be a full-fledged lens for YONGNUO’s APS-C mirrorless. From the lens name, the corresponding mount seems to be Sony. It is currently unknown whether Nikon Z-mount and Fujifilm X-mount will also appear. […] It is worth mentioning that the lens is equipped with a wireless module and supports remote control.

The MFT chart you see in this article is for the Sony E mount version. Previous rumros indicated that the lens will be available also for Fujifilm X mount, which makes a whole lot of sense considering that it is a lens designed for APS-C.

Yongnuo 11mm f/1.8 Strongest Competitors

We already covered the leaked images of the Yongnuo 11mm f/1.8 and other Yongnuo AF APS-C lenses in this article.

7Artisans Autofocus Lenses for Fujifilm X now Tested by Photographers

FujiRumors already told 2 years ago that 7Artisans started to work on autofocus lenses for Fujfiilm X.

Well, it looks like the development is finally done and those 7Artisans AF lenses are already out for testing, according to reports shared at the Chinese social media account on Weibo 独立摄影师联合会 here.

Full List of Third Party AF X Mount Lenses
— Available, Coming Soon, Rumored —

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Fujifilm Manager: The End of Entry Level (X-E line?), X100V Successor, APS-C and GFX Full Frame Alternative, Market Share and More

image courtesy: Phototrend
image courtesy: Phototrend

The French website Phototrend had the opportunity to interview Franck Bernard, Director of the imaging division at Fujifilm France. You can read the full interview here and the summary below.

  • Fujifilm GFX100II and the new GF lenses were well received
  • Fujifilm’s strategy is to grip full frame between their APS-C and Medium Format bodies
  • When asked if X-H2S is popular among sports photographers, the manager said that the road is long. It’s not only a question of having the best product, but also of having the entire ecosystem
  • Overall market share in France? As far as hybrid cameras goes (full frame excluded), Fujifilm is market leader with 26% over the last 12 months
  • X-T5 is the best seller followed by X-T30II and X-S20/X-S10
  • the photo market is sustainable and will always remain so
  • smartphones accelerate the demand for cameras because at some point people will want to use a real camera for better quality
  • it’s too early to talk about an X100V successor
  • It has now been 3 years since the X100V was released and Fujifilm does not have a fixed renewal cycle forcing them to change bodies every three years
  • the demand for X100V is still high
  • If we have decided to stop entry-level products such as X-T200 or X-E4, it is because it is not promising as a market
  • but Fujifilm wants to keep more affordable models in the lineup (see X-T30)
  • third party lenses can have negative effect on Fujinon lens sales, but Fujifilm thinks they have the quality to compete with Sigma, Tamron and Co
  • Fujifilm is neutral in regards to third party lenses. They don’t oppose nor push them and they respect them

I’d like to make some considerations.

Fujifilm X-E Line

The French manager hinted that they dropped the X-E line, but that pretty much does not fit with the hints recently a Japanese Fujifilm manager gave us here. And also Fuji Guy Billy mentioned here the X-E line as a line that would continue (unlike X-T***, X-A* lines, which btw were just Fujifilm branded Xacti cameras since a long time anyway, as we reported here).

Fujifilm X100V successor

No, it’s not too early to talk about it.

Third party Lenses

The French Fujifilm manager said they are neutral towards third party lenses. Although I remember Fujifilm managers inviting Sigma managers and talking about Sigma lenses for example here. So this gives me the impression Fujifilm is quite positive overall towards third party lenses.

The French manager said they think they have the quality to compete with third party lenses. This depends. The newest third party lenses from Viltrox & Co are quite phenomenal for the price. Maybe here and there they might not match the quality of the top of the line most modern Fujinon XF lenses, but there are quality options also from third parties.

The real and most important factors, for me, to use as much as possible native Fujinon lenses are two:

  • lots of third party lenses do not have an aperture ring
  • color consistency among Fujinon glass. And since a Film Simulation are a big deal for me, I like Velvia & Co to look consistent across the various lenses I use. There are for example third party lenses, like my manual focus Samyang 12mmF2, that are very lovely, but the colors they give me are not the ones I consistently get with my Fujinon lenses.

These are for me the two main reasons why I mostly stick with Fujinon XF and GF glass, although I own third party lenses for both systems, too.

My Personal Gear

Fujifilm Patents Fujinon XF 18-300mmF3.5-6.5 OIS, XF 16-200mmF3.5-6.5 OIS and XF 16-150mmF4-6.5 OIS

A few months ago we wrote a dedicated article about “Fujifilm patents”, where we dig deep into every single patent ever registered since the existence of the Fujifilm X series.

And we saw: out of 67 patents, not a single one became a real product until now.

I made this huge effort to go through 10+ years of articles on FujiRumors and find every single patent ever shared, because I noticed the tendency by many in the X shooter community to take such patents as rocksolid indication of what is Fujifilm will launch in future.

My goal is to Invite you to take these patents for what they are: products that in 99,9999% of the cases will exist only on paper.

With that said, today we have three more patents to add to the list as they have been spotted by the Japanese website asobinet.

  • Fujinon XF 18-300mm f/3.5-6.5 OIS

Given the lovely Tamron 18-300mm f/3.5-6.3, I see no urgency for the Fujinon XF 18-300mm f/3.5-6.5 OIS.

  • Fujinon XF 16-150mm f/4-6.5 OIS

The Fujinon XF 16-150mm f/4-6.5 OIS might be a bit too close to the Fujinon XF18-120mm f/4 LM PZ WR and one of my favorite X mount lenses, the XF18-135mmF3.5-5.6 R LM OIS WR

  • Fujinon XF 16-200mm f/3.5-6.5 OIS

Fujinon XF 16-200mm f/3.5-6.5 OIS could be the only that could make sense to me as a meaningful addition to the X series lineup.

But forget patents, follow the rumors.

And the rumors say, that the next XF lens we will get is the replacement of this lens here.

Patent Details

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Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)

2023 is Done

We just told you that there will be no more Fujifilm announcements in 2023.

And since in terms of new gear we are done for this year, lots of people started asking me what is coming in 2024.

Now, I am working on it, and we have shared already something.

For example we told you that the next XF lens to come is the replacement of this lens here.

More rumors will follow.

But as you know, on FujiRumors we will not make up a single rumor just to make traffic, nor share anonymous rumors we receive in which I don’t trust.

We prefer to share less rumors, generate less traffic, make less money, and value your time with less, but accurate rumors.

But until more rumors drop, I thought we could also make one single article where we talk about the current state of the rumors and also make speculation on what could or we would like to come in 2024.

2024 – A Look Into the Future

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