Fujifilm CEO: Supply is Normal, Overproduction Would Force Discounts and Reduce Brand Strength and Gear Value

Recently Fujifilm published the latest financial results, which were very positive for the entire imaging division.

Along with the financial result, they also published a Q&A section (you can find it below in English).

During the Q&A, Fujifilm CEO Mr. Goto has been asked about the shortages and limited inventory.

And I want to be very precise here, so I will copy and paste the answers of the CEO.

QUESTION

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New Firmware Updates Coming Soon (see X-T5 with Reala Ace) and New Surprise App Coming too

What you can see above is the lovely Fujifilm X-T5 with Reala Ace on its Film Simulation menu.

And if you are looking on your X-T5 if it has that too, then do not waste your time.

Mere mortals like you and me, will have to wait a few more days for the Reala Ace firmware to come to X Processor 5 Fujifilm cameras.

The firmware should also fix the annoying autofocus bug we reported about.

One last thing: there should soon be also a new “surprise” App coming.

Fujifilm Says Firmware Autofocus Bug Fix and Reala Ace are Coming End of June

Fujifilm USA manager Victor Ha was a guest at the latest Adorama live show.

When asked about the autofocus bug fix on a few Fujifilm cameras, the manager says first of all thanks to the Fujifilm community for reporting about it, but especially he says there will be a firmware fix coming on the end of June.

Also, the Fujifilm X-T5 & Co will finally get Reala Ace film simulation with this update on the end of June.

That’s in contrast to what Fujifilm China said, who announced the Reala Ace firmware coming in August.

Fujifilm China Says Reala Ace Firmware for X-T5, X-H2, X-H2S and X-S20 is Coming in August

During the presentation of the Fujifilm X-T50 launch event, Fujifilm China has displayed the slide you can see above.

It says that Reala Ace will come in August 2024.

Film Simulation Articles

via Weibo

Fujifilm Says Bug Fix Firmware for X-T5(and X-H2/S) Should Come in July

A FR-reader contacted the Fujifilm support asking about the buggy firmware for his Fujifilm X-T5.

The reply he got is that if he sends his Fujifilm X-T5 in for support, they will install the older firmware on it.

But the Fujifilm support has also received the information that the next update will be released in July.

Now, this is for the X-T5. But considering that the X-H2 and X-H2S have the same issue, I guess that’s valid also for those cameras.

While I am happy to read that Fujifilm is aware of the issue and working on it, I hope they can release it earlier than July. Or at least make the older firmware available for everyone for download.