EXCLUSIVE: This is Fujifilm’s Next XF Lens!

The Next X Mount Lens

Look, I am the first to be disappointed that Fujifilm hasn’t refreshed the X mount lens roadmap yet.

It makes no sense and it’s one of Fujifilm’s big mistakes that they refuse to give us a new one.

I have expressed my frustration and explained Fujifilm’s error in this article here.

So all I can try to do, is to try to create some sort of “unofficial” roadmap based on rumors.

And even if it is incredibly difficult to get on these kind of rumors, today our sources were able to do just that and we can tell you what the next lens is that Fujifilm will launch.

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Why Fujifilm’s Film Simulation Matter also for RAW Shooters (Including the New REALA)

Almost here – First Camera with REALA film simulation

Reala

It was a wonderful sunrise with golden hour in full power overlooking the Dolomites, when we told you that Fujifilm will launch a new film simulation on September 12 called Reala, the digital version of the much loved Reala film stock.

Make sure to check out the video… it’s worth it for the view alone.

Now, personally I am very thrilled about it and can’t wait to see how it looks like.

But as usual when we talk Film Simulations, there is a good number of people who says: “who cares, I shoot RAW anyway”.

And that’s totally fine. Everybody has different needs.

But there is a basic misconceptions here that we need to root out once for all.

The Film Simulation Misconceptions

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Fujifilm launches Mirrorless digital camera “FUJIFILM GFX100 II”

Fujifilm launches Mirrorless digital camera “FUJIFILM GFX100 II”

Press Release

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Fujifilm GFX100 II Teaser Video Online (not Fujifilm GFX100SII) – Full Frame’s Biggest Threat is Coming Tomorrow

Trust me.

The Fujifilm GFX100 II will blow your mind.

We have shown how it destroyed the Hasselblad X2D by the specs and it will be the biggest temptation ever launched for Full Frame users to ditch their smaller sensor and step up to something about 70% larger and fuller than full frame.

And today Fujifilm gives us a first glimpse into the Fujifilm GFX100 II with the video you can see above (screenshots below). We notice:

  • 2 FN buttons on the fron of the camera
  • PSAM dial with 6 Custom modes
  • manual MCS switch still there
  • three buttons right behind the shutter
  • movie/stills switch

NOTE: I hear some claim this camera is called Fujifilm GFX100SII. But that’s FAKE. This is not the Fujifilm GFX100S II, but the Fujifilm GFX100II.

Get Yours (soon)