This LEAKED Internal Fujifilm X-H2 Document Confirms Fujifilm’s Plan to Advertise X-H2 as Having Improved Low/High ISO Performance

If you have seen our big yearly rumor roundup, you’ll have noticed that out of 85 rumors, I’ve listed 2 as wrong and 83 as correct.

And I was extremely severe to myself, as one of the wrong rumors was that I said Fujifilm would advertise the X-H2 40MP as having better low and high ISO performance.

But here is the thing:

When the X-H2 was launched, Fujifilm did not use the words “better low and high ISO performance“, but they talked about “better Signal to Noise Ratio” and “better Dynamic Range” and “wider pixel saturation” and “new base ISO 125” and more of this stuff.

That’s close, very close. But not 1:1 identical to what I said. So I decided to move it into the wrong section.

Well, it seems that our sources wanted me to start the year by being not too harsh on myself and they’ve forwarded me a slide of the internal Fujifilm training material, that said exactly that: X-H2 has “improved Low/High ISO“.

So, first and foremost huge thanks to all our sources, including the one who helped me out today. Without you, FujiRumors would be just half as fun as it is and being a Fuji shooter would be so more boring.

Also, I’d certainly I would make many more errors without you, as I would have no reliable guidance through the think jungle of fake rumors I receive every week.

Second, I will not correct my original rumor check, as at the end what matters is what Fujifilm said in public, and not the marketing material that circulates behind closed doors.

But at least you guys know that I am not following the sad trend to make up stuff for traffic. That’s not who we are and I leave these things to others.

What we share is what we trust in. And sure, even then I can be wrong sometimes. But I know I’ve tried all I can to be as accurate as possible.

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Fujifilm X-Pro3 Discontinued :: Can 2023 Beat the Amazing 2022 :: Our Top X Mount Lens Wishes :: AVATAR Loves Fujinon – Top 10 December Articles

Here are the top 10 articles for December 2022.

  1. Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT
  2. Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for
  3. VOTE :: The Ultimate Fujifilm APS-C Lens Poll – Let Fuji know What You Want
  4. Viltrox 75mm f/1.2 Officially Announced
  5. Avatar: The Way of Water: These Unbelievably Good Fujinon APS-C Lenses were Used to Film Large Parts of the Movie
  6. Firmware Updates for Fujifilm X-T5, X-H2 and X-S10
  7. Dear FUJIFILM, We Decided: Make These 6 X-Mount Lenses Next!
  8. List of Fujinon XF Lenses that Get Maximum Benefit from Fujifilm X-H2 (and X-T5) with 40 Megapixel Resolution
  9. Viltrox 75mm f/1.2 Sample Images and Announcement Around Christmas
  10. Fujifilm X-T5, X-H2 and X-H2s – The Higher End Trinity Review Roundup

The Curious Case of 2023 Rumors and the Big 2022 Rumor Check (97,6% Correct Rumors)

It’s time for our yearly rumor check, so that you guys can decide if FujiRumors was worth your time or not.

  • 88 rumors shared in 2022
  • 3 rumors still to be verified
  • 83 correct rumors out of 85 verifiable rumors
  • 2 wrong rumors out of 85 verifiable rumors (and I am extremely severe to myself, as you’ll see below)
  • 97,6% correct rumors

Rumor Overview – The Curious Case of 2023

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Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for

Fujifilm was the most busy camera brand of all in 2022.

They have released three higher end cameras, four XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

Now the question is: can the Fujifilm year 2023 match the year 2022 in terms of product launches?

Well, let’s look at it.

LENSES in 2023

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Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT

Some reports are appearing that indicate how the the Fujifilm X-Pro3 has been discontinued.

The first one comes from India, where a fellow X shooter looking for an X-Pro3 spoke to a Fujifilm distributor, who was informed by the regional Fujifilm sales person that the Fujifilm X-Pro3 is discontinued [see screenshot above].

Another report comes from a Swiss Fujifilm shooter, who got told the same by a Swiss distributor (X-Pro3 no longer in production), with the addition that no Fujifilm X-Pro4 is in the pipeline.

Speculations are rising, and so far here are the options I see.

  1. Fujifilm X-Pro4 is coming
  2. Fujifilm X-Pro3 simply is not selling well enough anymore and the parts shortage that is still going on forced Fujifilm to stop production on lower selling models
  3. The class action lawsuit the X-Pro3 is suffering is forcing Fujifilm to stop production

What’s your most likely scenario?

If you ask me, I’d go for Nr.2. But the option that would make me most happy is the Nr.1 of course :)

Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama