Digital Camera Market Share 2021: Sony Grows Big (+4.9) Fujifilm a Bit (+0.3) and Losses for Canon (-2.1) and Nikon (-2.4)
Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.
And while the data is behind a (very expensive) paywall, the main chart (see above) for this year has been published by the Japanese Nikkei.
Digital camera 2021 global market share (compared to 2020) *Techno System Research
- Canon … 45.8% (-2.1%)
- Sony … 27.0% (+4.9%)
- Nikon … 11.3% (-2.4%)
- Fujifilm … 5.9% (+0.3%)
- Panasonic … 4.4% (±0.0%)
This is the data for the entire digital camera market.
I find the mirrorless ranking more interesting, as it is free of all those DSLRs Canon and Nikon still sells.
For mirrorless only, this is the data we had for 2020:
- Sony: about 35%
- Canon: about 30%
- Fujifilm: about 12%
- Nikon: about 7%
Once Techno System Research publishes the data for mirrorless cameras only, I will let you know.
via mirrorlessrumors via Nikkei.
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