Fujifilm Cracks Down on Overpriced Instax Film – (UPDATE: for China)

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UPDATE: This press-release comes from Fujifilm China and the content in it is relevant only for China

Instax is the money making machine for Fujifilm. The request is high and due to shortages in raw materials currently it can be sometimes hard to find Instax film in stock.

Now Fujifilm noticed that some non-official Fujifilm retailers are taking advantage of the shortage, and selling Instax film at a much higher price.

Fujifilm does not like this practice, promises to take actions and invites customers to purchase film only at authorised Fujifilm dealers to avoid to be scammed with overpriced Instax film.

Press Release

Notification letter for Fujifilm instax photo paper

(google translated)
The majority of consumers of Fujifilm instax one-time imaging products:

Recently, our company found that some officially authorized stores are out of stock. Other unofficial authorized stores take the opportunity to sell photo paper at high prices, which violates the rights of consumers and our company’s goodwill.

To this end, we solemnly declare the following:

Instax photo paper products are imported from Japan. Affected by the epidemic and the Spring Festival holiday, coupled with the temporary shortage of raw materials, the recent supply of photo paper has been affected to a certain extent. Our company has taken note of this situation and intensified the production of photo paper. It is expected that the supply of photo paper will gradually resume.

In addition, we will also crack down on the sale of photo paper at high prices in some unofficial authorized stores.

In order to protect the legitimate rights and interests of consumers, consumers are requested to purchase products in regular stores authorized by our company

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