Fujifilm GFX Eterna Might Come Early June (Cine Gear Expo) for about 15-20K USD

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DISCLAIMER: this information comes from an anonymous source, so please take it with a grain of salt. Once I can confirm (or not) any of these details, I will share the updates here on FujiRumors.

In late 2024 Fujifilm made the development announcement for the Fujifilm GFX Eterna film camera along with a new dedicated film-oriented lens, the Fujinon GF32-90mmF3.5.

Fujifilm told us that the camera would be announced in 2025, and now we have possibly more information about it.

In fact, an anonymous source reached out to us and told us that the camera would be announced for the Cine Gear Expo 2025 (June 5-8).

The source also said it would cost between 15 to 20K USD, which makes it significantly more affordable than for example the Sony Burano 8K cine camera but also much more expensive than something like the Canon C400 6K cine camera.

I guess it was to expect that the price would be somewhere in between the Canon C400 and the Sony Burano, but I was hoping it would be around 12K to make it a truly aggressive entry in the cine camera market by Fujifilm.

And yet, we have to keep in mind that the Fujifilm GFX Eterna will feature a sensor that is about 70% larger than the one on the Sony Burano and the Canon C400. And the sensor is the most expensive part of the camera.

For example, the old 50MP sensor cost about 2,000 USD at the time when the GFX50R was launched. The new 100MP should be even more expensive than that (around 3K I hear, but I am verifying this).

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