Fujifilm INSTAX SQUARE Link Announced

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Fujifilm has just announced the new Fujifilm INSTAX SQUARE Link printer.

Along with the printer, Fujifilm also launched the INSTAX SQUARE Link Printer Case and the Instax SQUARE Album.

The printer is now available for pre-order at the Amazon of several countries.

Press Release and Promo Videos

Fujifilm launches smartphone printer “INSTAX SQUARE Link”

-Applying an AR effect to add a personal touch to INSTAX prints
-Combining a photo with chat message to feel connected with family and friends

TOKYO, October 27, 2022 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of the smartphone printer “INSTAX SQUARE Link” (SQUARE Link) capable of printing images stored in a smartphone onto square-format film. It will be available in Japan on November 17, 2022 and in other countries on November 16 or later in sequence. The SQUARE Link is the latest addition to the Link Series of smartphone printers featuring the function to apply an AR (augmented reality) effect to INSTAX prints and the function to insert a message to INSTAX prints.

The INSTAX Link Series of smartphone printers have been embraced by the younger generation around the world for their ability to connect with a smartphone through a dedicated app*1 using Bluetooth*2 and print images stored in the smartphone onto INSTAX films anytime and anywhere, in high quality. Appeals of the INSTAX Link Series have been expanding with the introduction of the INSTAX Link WIDE, compatible with wide-format INSTAX films, and the INSTAX mini Link 2, which prints images onto card-size INSTAX films.

The latest SQUARE Link supports square-format films and features two new functions that further expand the enjoyment of photography.

New functions

1) AR Print

This function uses a dedicated app to apply an AR effect to INSTAX prints. Users can enjoy an INSTAX print decorated with the AR effect, or save it as video or still image for easy sharing on social media.

2 INSTAX Connect

The dedicated app can be also used to superimpose a chat message onto a photo in the smartphone and print it out. Users can send it to their friends who can also add a reply message onto the photo. The INSTAX interactions that combine a photo with chat message creates real connections with remote partners.

The printer comes in two color variations: plain Ash White and more subdued Midnight Green, which blends perfectly into interior décor. To be released at the same time as the SQUARE Link are dedicated SQUARE Link cases in matching colors and a photo album designed for SQUARE films.

Fujifilm will continue to broaden the world of the “INSTAX” instant photo system, which can print photos people take immediately on the spot.

*1 A free app compatible with Android phones and iPhones. It can be downloaded from Google Play in the case of Android phones and App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd.
*2 The Bluetooth® word mark and logo are registered trademarks of Bluetooth SIG Inc. FUJIFILM Corporation uses these marks based on a license agreement.

1. Product name

(1) Smartphone printer “INSTAX SQUARE Link” (available in two colors)

(2) “INSTAX SQUARE Link” Printer Case

(3) SQUARE Album

2. Release date and Price in Japan

Product name Release date Price
(1) Smartphone printer “INSTAX SQUARE Link” November 17, 2022 Open
(2) “INSTAX SQUARE Link” Printer Case
(3) SQUARE Album

3. Main features

(1) Print an image or a still image captured from a video with ease

  • The dedicated app can be used to easily edit an image saved in a smartphone with intuitive operations to print it out quickly. Users can scale up, scale down or rotate a photo, apply a filter or adjust brightness to achieve a desired finish. Video saved in the smartphone can be also imported into the app, so that users can scroll it to right or left to choose the right frame to print out.

(2) New “AR Print” function for applying an AR effect to add a personal touch to prints

  • Users choose an image saved in their smartphone, and select a desired AR effect. Read the QR code on the resulting INSTAX print, to enjoy the print decorated with a selected AR effect.
  • Five kinds of AR effect are available: “Add special FX,” “Add Photo,” “Add Background,” “Add Doodle and “Add Text.” Original AR effect can be created in “Add Doodle” and “Add Text.”
  • Users can save an INSTAX print screen that has an AR effect applied as either video or still image for easy sharing on social media.
  • Combining AR effects with an INSTAX print broadens the way of enjoying adding an emotive touch to an image or creating a surprise pictorial message.

How to use “AR Print”

(3) New “INSTAX Connect” function for enjoying INSTAX prints with chat messages

  • This function superimposes a chat message onto an image saved in a smartphone for printing by using the dedicated app. Users can send an image with a message, and even combine a reply message into the print photo. This function broadens the joy of communicating through photographs and provides new ways of enjoying INSTAX prints, experiencing real connections with remote partners such as creating a special anniversary photo with a message for your loved ones, or adding a message to a children’s photo and sending it to their grandparents who live far away.

(4) Other functions

  • INSTAX Camera: Adding an INSTAX frame to photograph a subject and print it out
  • Editable Print: Making it easy to create a print in a fancy frame or in a collage effect
  • Sketch, edit & print: Combining a Hand-writing pattern or text to a picture for printing
  • Save Image: Saving a printed picture as an image with INSTAX frame
  • Enhanced Quality Prints: Choosing between “INSTAX-Rich Mode” with rich colors and “INSTAX -Natural Mode” for enjoying distinctively-INSTAX color tones

Pre-Orders

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