Fujifilm Instax SQUARE SQ10 Firmware Update

The Fujifilm Instax Square SQ10 just received the following firmware update.

Details of the upgrade – Ver2.0

1. Add the “Part color” function
2. Shorten the time from the start of autofocus to shooting (approx.30% faster).
3. Edited images (such as Photoshop) can also be printed from ver. 2.0.
4. Automatically switch from playback screen image mode to the shooting mode in a few seconds
5. Add the function to delete the print history
6. Display the Illustrations of auto printing setting when user switch on

The square format is putting Fujifilm in trouble right now, because Polaroid says its borders look essentially identical to the iconic design of the original Polaroid film. Read the full report here.

Fujifilm Instax Square SQ10: BHphoto, Adorama, AmazonUS
Fujifilm Instax Square Film: AmazonUS, BHphoto, Adorama
Fujifilm Instax Share SP-3: AmazonUS, BHphoto, Adorama

Polaroid Originals: AmazonUS, BHphoto,
Polaroid Zip Mobile Printer: AmazonUS, BHphoto, Adorama