Fujifilm Invests 30 Million Dollar in INSTAX Film Production Facilities
Fujifilm just decided to throw a ton of money (4.5 billion JPY – about 30 million USD) into what the Fujifilm CEO called their “new goldmine“: Instax!
That money will go into creating new facilities for Instax Film production.
That’s quite an unexpected turn of events for a product line, Instax, that Fujifilm was just about to shut down, when an unexpected event breathed new life into the agonizing market. You can read about this randomly lucky event here.
This event happened when Polaroid had just dropped their Instant business and Fujifilm was about to do just the same. Lucky Fujifilm!
The latest Instax Products:
- Instax Link Wide Printer:BHphoto / AmazonUS / Adorama / Focuscamera
- Instax Mini Link 2 Printer: BHphoto, AmazonUS, Adorama
- Instax Mini EVO (Brown): BHphoto, Amazon, Adorama
- Instax Square SQ40: BHphoto, Amazon, Adorama
- Instax Square Sunset Film: BHphoto, Amazon, Adorama
- Instax Mini 12: BHphoto, AmazonUS, Adorama, Amazon of Your Country
Press Release
September 6, 2023
Fujifilm reinforces production facilities for INSTAX films
4.5 billion JPY capital investment to cater to global demand increase
Increasing production capacity by approx. 20%
TOKYO, September 6, 2023 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces a 4.5 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for INSTAX*1 films. The latest move will increase the company’s production capacity for INSTAX films by approx. 20%*2 in order to cater to the global demand increase for the INSTAX Series. The production facilities to be built under the new investment are set to go operational in stages, starting the autumn of 2024.
Fujifilm will continue its efforts to cater to the demand for INSTAX films, which is increasing as a result of expansion in INSTAX product lineup, broadened events and business applications for INSTAX, and collaborations with partner companies. By FY2025, when the new production lines go fully operational, INSTAX films’ production capacity will be approx. 20% more than the current level. Combined with the effects of facility expansion started in 2022, the production capacity will increase by approx. 40% compared to FY2021.
Since its initial launch in 1998, the INSTAX series has expanded its lineup to include analog instant cameras, hybrid instant cameras and smartphone printers, broadening user base covering young people and middle-aged groups. More recently, Fujifilm has introduced a series of INSTAX devices such as the hybrid instant camera “INSTAX mini Evo” (released in 2021), the smartphone printer “INSTAX mini Link 2” (released in 2022) and the analog instant camera “INSTAX mini 12” (released in 2023). The company also offers INSTAX films in the card-sized “mini format”, “SQUARE format”, and “WIDE format” to expand the range of photographic expressions.
Fujifilm will continue to expand the world of the “INSTAX” instant photo system that allows people to enjoy on-the-spot photo printing.
- *1 INSTAX is registered trademark or trademark of FUJIFILM Corporation.
- *2 Global production capacity for mini, SQUARE and WIDE format INSTAX films in total
Overview of the capital investment
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1. Company name
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Ashigara Site, Kanagawa Factory, FUJIFILM Corporation
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2. Address
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210 Nakanuma, Minami-Ashigara-shi, Kanagawa, JAPAN
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3. Total investment
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Approx. 4.5 billion JPY
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4. Main investments
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Building new production lines for INSTAX films, and other accompanying facilities
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5. Operation commencement
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Due to go operational in stages, starting in the autumn of 2024