Fujifilm Keeps On Booming: Fiscal Year 2018/3 2nd Quarter Report is Out… Revenue up 13.3%!

October 31, 2017
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I know, after the Fuji Xerox scandals in New Zeland, some sites tried to create alarmistic clickbait headlines, saying that the issue might be so serious to really endanger Fujifilm’s existence. But here on FujiRumors we like to be a tiny bit more factual and to look at the real numbers when they are so easily available… and those numbers are, once again, positive.

Hence, no panic… as we always said here on FujiRumors, Fujifilm is healthy, and especially its imaging division is growing and growing, quarter after quarter… or as Fujifilm writes: “revenue up 13.3% from the same period of the previous fiscal year“.

We already reported that things seem to go quite well for Fujifilm. Some managers even dream of 50% market share, and Fujifilm’s declared goal is to become Nr.1 mirrorless premium camera manufacturer within 2019. Moreoever, at lensrentals, the rental of Fujifilm lenses saw a 96% increse in 2017.

One more interesting little quote to highlight is that Fujifilm says they are “leading the mirrorless digital camera market“.

Down below I have copied all passages that talk about Fuji’s imaging division. Enjoy :)

From the Fujifilm Investor PDF:

“In the Imaging Solutions segment, sales rose and operating income significantly increased due to the significant rise in electronic imaging sales combined with strong sales in other businesses

In the optical device business, sales of various industrial-use lenses advanced steadily. With regard to our MK series cinema camera lenses, the MK50-135mm T2.9 was launched in July 2017, and sales have increased favorably.”

From the Fujifilm Earnings Presentation:

“In the photo imaging business, sales were strong, particularly in Europe and the United States, for instant photo systems such as the instax series and instax films. Wall Decor, Photobook and other value-added printing businesses also enjoyed solid sales.

In the electronic imaging business, revenue increased on strong sales of the FUJIFILM GFX 50S, a medium format mirrorless digital camera equipped with a large sized sensor which was launched in February 2017 and the X Series of mirrorless digital cameras, including the FUJIFILM X-T20 and FUJIFILM X100F, as well as their
accompanying interchangeable lenses. Professional photographers and camera enthusiasts have given high praise to our proprietary technology, which produces impressive depictions reproducing brilliant colors that remain vivid in people’s memories, and the extensive line-up of 25 lenses.

In the optical device business, sales of industrial-use lenses, such as those for security cameras and vehicle cameras, remained solid. As for our cinema camera lenses, sales of the MK50-135mm T2.9, which was released in July 2017, increased thanks to the MK series’ good reputation in the growing video production market, including Internet use. In the Imaging Solutions segment, sales rose and operating income significantly increased largely year-on-year due to a significant rise in electronic imaging sales combined with strong sales in other businesses.”

From the Earnings Release:

“Imaging Solutions In the Imaging Solutions segment, consolidated revenue amounted to ¥174.8 billion (up 13.3% from the same period of the previous fiscal year), due to the significant sales increase in the electric imaging field of the optical device and electronic imaging business.

Consolidated operating income amount ed to ¥23.9 b illion (up 159.4% fro m the same period of the previous fiscal year), due to the improvement of profitability in each business.

In the photo imaging business, overall sales increased due to sales increase of instant photo systems which enable users to enjoy on-the-spot printing of photos, such as the instax series and instax films, especially in the U.S. and Europe. instax SQUARE SQ-10 , the hybrid instant camera and instax SQUARE Film , square format film, launched in May 2017, are proving popular among a wide variety of customer segments including the young generations familiar with using social media and s easoned photo enthusiasts. In the high-value-added printing businesses, Wall Décor services that enhance the fun of decorating and displaying photographs by adding panels to the photographs and framing, progressed steadily and contributed expanding the range of printing market.

In the electronic imaging field of the optical device a nd electronic imaging business, overall sales increased due to strong sales in FUJIFILM GFX 50S , a medium format mirrorless digital camera, adopting a big sensor (43.8mm by 32.9mm) which was launched in February 2017, FUJIFILM X-T2 , the flag ship model of X Series which enables the prominent photograph image quality through its unique technology in re-generating original colors, FUJIFILM X-T20, FUJIFILM X100F which were lauched in February 2017 as well as interchangeable lenses.

Fujifilm is leading the mirrorless digital camera market by adding FUJIFILM X-E3 , the smallest and most lightweight in X Series with redesigned body on the market in September 2017.

In the optical device field, the sales of various industrial use lenses such as lenses for security camera and vehicle camera, progressed steadily. In the field of ci nema camera lenses, sales for second product line of MK series , MK50-135mm T2.9 , was launched in July 2017, increased as a result of a good reputation in the expanding market of video production for website. In the field of broadcast camera lenses, Fujifilm announced 24x zoom lense UA24×7.8BE in September 2017, achieving both small, lightweight body and 4K high-definition. With this introduction, Fujifilm has 8 4K broadcast camera lense products and is seeking to lead the field.”

Streaming of the presentation will be available shorty here.