To be released on the same day is the mini-format film “Stone Gray,” which has a gray frame accentuated with metallic silver to give off a sense of luxury, adding an exquisite touch to photos taken with the “mini Evo.”

The “instax” series of instant cameras, launched in 1998, is affectionately called “Cheki” in Japan, where it has enjoyed wide popularity for over 20 years. Today, it is sold in over 100 countries and regions around the world, including Europe, the United States, China and Southeast Asia. It has been globally embraced as a communication tool or a tool of self expression for its ability to capture those precious moments in life in the form of photo prints, and convey emotions that go with them.

The “mini Evo” comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro.” These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax prints. Furthermore, resolution of exposure^*1 has been doubled compared to the previous models to achieve greater print quality. The “instax-Rich” mode for rich colors and the “instax-Natural” mode for softer touch can be also chosen according to personal preference.

The camera’s main body sports a classic design with a sense of luxury. The use of silver coating on its body results in sophisticated presence. The print lever, lens dial and film dial are designed with attention to the finest details including operation sound to create an operational feel similar to analog cameras.

Using the smartphone app “instax mini Evo^*2” will significantly broaden the enjoyment of photography with instax. The “DIRECT PRINT” function allows the use of the “mini Evo” as a smartphone printer, printing pictures taken with a smartphone. The app also has the “SAVE PRINTED IMAGES” function for the first time, allowing users to save a photo, printed with the “mini Evo,” in a smartphone as an image decorated with an instax frame, making it possible to share pictures with popular instax frames on social media with ease.

Different people perceive the world in front of them differently. Depending on how they feel, they may see the same landscape in a different light. The “mini Evo” will be promoted online, on social media and in stores with a tagline, “Show how you see the world,” urging potential users to combine the lens effects and film effects to express a precious moment in a way that reflects their emotions to the maximum extent.

The launch of the “mini Evo” is accompanied with the release of its accessories, including a black camera case in a luxurious design, and an acrylic frame for presenting instax prints like a piece of artwork.

Fujifilm will continue to broaden the world of the “instax” instant photo system for on-the-spot photo printing.

• *1 Number of organic light-emitting diodes per unit length of the print head which is built into the camera to expose images to films.
• *2 A free app compatible with Android devices and the iPhone. It can be downloaded from Google Play for Android devices and from the App Store for the iPhone. Android and Google Play are the trademarks or registered trademarks of Google Inc. iPhone and App Store are the trademarks of Apple Inc. The iPhone trademark is used under the licensing with Aiphone Co., Ltd.

Open price for both (1) and (2)

• * Also for the camera case and the acrylic frame

The “mini Evo” comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro.” These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax prints.

The “mini Evo” has a 3.0-inch LCD monitor on its rear panel so that users can shoot while checking the live view and choose which pictures to print. The lens dial, film dial and print lever are designed with attention to the finest detail including shape and operation sound to provide photographic pleasure of creating visual arts with an analog-like operation.

The camera’s main body sports a classic design with a sense of luxury, apealing to a broad range of generations. The use of silver coating on its body as well as the buttons and the dials results in sophisticated and luxurious presence. The design is suiitable for holding the camera both horizontally and vertically during shooting.

Resolution of exposure has been doubled compared to the previous models to achieve greater print quality. The “mini Evo” offers the “instax-Rich” mode for rich colors in addition to the “instax-Natural” mode for softer touch characteristic of instax prints.

The app features the “DIRECT PRINT” function for using the “mini Evo” as a smartphone printer, “Remote” function for remotely shooting pictures away from the camera, and the “Transffered Images” function for saving a photo, printed with the “mini Evo,” in a smartphone as an image decorated with an instax frame. With the “TRANSFERRED IMAGES” function, users can easily share pictures decorated with popular instax frames.

• Gray frame accentuated with metallic silver to give off a sense of luxury
• Compatible with all “instax mini” series models that support the mini format
• 10 films per pack