Fujifilm launches “INSTAX SQUARE SQ40”
Fujifilm launches “INSTAX SQUARE SQ40”
- Instax Mini EVO Brown: BHphoto, Amazon, Adorama
- Instax Square SQ40: BHphoto, Amazon, Adorama
- Instax Square Sunset Film: BHphoto, Amazon, Adorama
Introducing a classical-look model that supports the popular square format new square-format film “SUNSET” with graininess and gradation also available.
Press Release
TOKYO, June 15, 2023 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of “INSTAX SQUARE SQ40” (SQ40) on June 29, 2023. It will be a new addition to the INSTAX series of instant cameras compatible with square format films, allowing users to enjoy on-the-spot photo printing.
The SQ40 is an analog instant camera that sports premium and classical leather-look design, focusing on a texture that fits comfortably in the hand. It runs on plain operations to produce square-format prints with ease.
Released on the same day, the square format film “SUNSET,” characterized by graininess and gradation around the frame of the film, and a camera case specially designed for the SQ40 with matching color and texture.
The INSTAX series has been affectionately called “Cheki” in Japan since its initial launch in 1998. The series has gained popularity for its ability to not only print and preserve a precious moment right on the spot but also as a new tool for users to communicate their emotions. Offered in this series are card-sized “mini format” prints, “square format” prints, and double-card-sized “wide format” prints to expand the range of photographic expressions.
Square format film can cover a wider range of photographic scenes and is suitable for group shots and landscape photos. It can capture the subject with the background and atmosphere of the scene, expanding the user’s pallet of photographic expressions. They are well-liked across countries and generations, because by taking advantage of the 1:1 aspect ratio and arranging creative composition, square format film can turn casual scenes into the artistic work of photography.
The camera features the “Automatic Exposure” function, which achieves optimum exposure for a given scene by simply turning the lens barrel to turn on the camera, pointing the camera at the subject and pressing the shutter button. Users can also switch to the Selfie Mode for taking selfies and close-ups by simply rotating the lens barrel to turn the camera on and rotating the barrel again in the same direction. Such simple operations are all that are needed to bring joy to photography.
Fujifilm will continue to expand the world of the “INSTAX” instant photo system that allows people to enjoy on-the-spot photo printing.
1. Product names, release dates and prices
| Product name | Release date | Price |
|---|---|---|
| (1) Instant camera “INSTAX SQUARE SQ40” | June 29, 2023 | Open |
| (2) Camera case for the “INSTAX SQUARE SQ40” | ||
| (3) Square format film “SUNSET” |
2. Main features
(1) Classical-designed analog instant camera compatible with the square format
- The black base-tone of the camera body is complemented with a touch of silver and premium-feel leather look material. The classical design would not be affected by trends.
- The surface is finished with a pleasant texture that fits comfortably in users’ hand, and the camera’s design is meticulous in every details.
(2) Automatic Exposure function for attaining optimum shooting settings for any scene
- This function automatically adjusts the shutter speed and flash output to suit each scene, ensuring that the subject is perfectly exposed in sunny outdoors, poorly-lit indoors, close-ups and selfies. Achieving perfect exposure even in poorly-lit indoors to capture subtle facial expressions
(3) Selfie Mode for easy and enjoyable close-ups and selfies
- Rotate the lens barrel one step to activate the Selfie Mode, ideal for close-ups and selfies.
- Use the Selfie Mirror beside the lens to adjust selfie composition.
- Rotate the lens just one step to activate the Selfie Mode. Check the Selfie Mirror for easy framing.
Pre-Orders