Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

February 11, 2020
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Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

There is not really an obsession
When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
that’s why Fujifilm decided to fight on two fronts
there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
if you want high resolution, you can get GFX
if you want something smaller and lighter than DSLR, there is the APS-C X series
if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

size and weight advantage with APS-C with minimal image quality difference
the future is mirrorless
the UK market sells more mirroless than DSLR
it’s hard to convert sports photographer to mirrorless, as they invested a lot in their Canon and Nikon gear, and they have their long fast primes
the technology, though, is there, to outperform DSLRs

Fujifilm Professional Services, what is Fujifilm doing to win over photographers

Fujifilm struggles to get a pan-European agreement, so that when you are from UK, but have a problem with your gear in France, you can work it out with France FPS
the service center is in UK, so for UK Fujifilm shooters the service is great
the problem is to reduce the turnaround time, as the gear that needs to get fixed in other countries, has to get shipped to UK, and then back to the customer. And this takes time
in UK there is a 48 hour turnaround only
Fujifilm is working hard to improve the level of service, but it will take time until Fujifilm sets up the infrastructure for that

The new GoPros have hypersmooth system (electronic stabilization. Slightly lower resolution and little crop, but removes the shakes). How difficult is it to stick it in a future Fujifilm camera?

the Fujifilm X-T200 has a digital gimbal mode that does exactly that

Will there be more Fujifilm film simulations like Portra, 400H etc.

for legal reasons Fujifilm can’t use the name of competitor film stock
Classic Negative was initially thought as more Reala based, but then they went for something more similar to Superia
engineers always look at different film stock to eventually inspire new film simulations

Fujifilm X-T3 with Classic Negative firmware update

the manager does not know if Classic Negative will come to Fujifilm X-T3 via firmware update
historically Fujifilm is known for updating firmware also after newer cameras come out
the Fujifilm team is relatively small, and resources are currently allocated to new products coming out
when there is a more quiet time, the manager would love to see the Fujifilm engineers work on updates like classic negative on X-T3, multishot, bracketing
updating firmware is not just a copy & paste. Needs resources for development
but the Fujifilm managers remarks: “it’s not that I know, and I am not telling you. I really don’t know“

Still plans about Fujifilm X-H2 and what about Fujifilm X-T4?

talking about rumors is like talking about your next ex wife: you are currently with someone, just enjoy staying with that person. Don’t talk about the future.

But they talk about much more, such as photography books, where they recommend among the others:

You can listen to the full episode here.

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