Fujifilm Manager Explains Why Medium Format and Not Full Frame, Talks About Fixed Lens GFX, X-Trans MF Camera and More

August 7, 2020
News
0 Comments

MAP cameras had a talk with Japanese Fujifilm manager Takashi Ueno about the Fujifilm GFX system.

The automatic translation tool is again bad, so I went through this pain for all of you, and made a summary out of it ;).

You can read it down below as well as see both videos.

Fujifilm started in 2011 with the APS-C X series
the demand for better image quality and more megapixel was growing especially in the professional commercial photography
Fujifilm considered full frame sensors
But Fuji uses an X-Trans sensor in their APS-C cameras, which offers higher resolution compared to a Bayer sensor camera with same amount of megapixels (as also DPReview confirms here)
Therefore, Fujifilm APS-C was able to compete with full frame
Fujifilm hence decided to go with a 44×33 sensor (70% larger than full frame)
GFX lenses are of course bigger than APS-C lenses
the manager goes over the GFX50s, the removable and tiltable EVF
GFX50S target went from professionals to amateurs, but with focus on professional photographers
the GFX50R is more targeted to amateurs than the GFX50S
GFX50R goal was to be as small and light as possible
GFX100 is the flagship
100 megapxiel always require a tripod, making the system less portable, hence Fujifilm put IBIS into the GFX100, to make it more portable and flexible
GFX100 also has an integrated grip, so it’s easier to use when holding the camera
it has phase detection pixel for faster autofocus
GFX100 is rather heavy, so you can blur images. IBIS is important for this reason
he explains why they did not use X-Trans on GFX (reasons we discussed already here)
X-Trans “boosts the number of pixels”
GFX already has so many pixels, that it does not need to be boosted via X-Trans sensor, especially the 100 megapixel GFX100
with the higher pixel count especially of the GFX100, the sensor had enough resolving power to keep moire/false colors very low
Therefore Fujifilm is not considering the X-Trans sensor in the GFX line at this time.
he says that a they do not make a fixed lens GFX, and that they made the GF50mmF3.5, which attached to the GFX50R, is very compact and basically acts like a fixed lens compact camera
GFX advantages: lots of resolution, more dynamic range, 3D look, wide dynamic range, great texture in the images
all these factors together deliver images that look amazing