Fujifilm Managers Explain GFX100RF Lack of Hybrid Viewfinder, WCL and TCL for GFX100RF, Content Credentials and More

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Fujifilm managers talked to DPReview. You can read a summary below and the full interview here.

  • GFX100RF is for street and documentary photography because it is so small and lightweight
  • when they started to design the GFX100RF, they knew the price point already
  • to match that price point it had to be more luxurious than the X100Vi for example
  • so the main plate is milled out of a single block of aluminum, which is top end of manufacturing
  • it allows for more unique design and complex shapes
  • it takes about 5 hours to turn the aluminum block into the top plate
  • Redesigned lens hood with a new adapter ring that only fits one way
  • Rectangular hood attaches easily and aligns perfectly every time
  • rear element of lens is very close to the sensor
  • Fujifilm considered several lenses, but 28mm was best for compactness and image quality
  • allows for handheld shooting with low shutter speeds
  • Fujifilm is currently not thinking at add-on optical lenses like for X100VI
  • depends on customer feedback if wide and teleconverter will be launched
  • aspect ratio dial is a connection between digital and film cameras
  • Fujifilm tries to reach new customers with GFX100RF, and this concept is aimed to that
  • Fujifilm also wanted to offer a tool to change aspect ratio in camera rather than in post
  • a dial was the easiest way to implement aspect ratio control
  • Hybrid Viewfinder?
  • “The hybrid viewfinder’s structure is a little bit complicated, which means the magnification would be much smaller for such a high-resolution camera“
  • “Another reason is the digital teleconverter. If it comes with an OVF, we’d have to cover 20mm of range when using the teleconverter, which would make the guide-lines much smaller. So, from a practical point of view, we decided to install the EVF“
  • Content Credentials Support
  • Fujifilm is still developing and investigating how to implement the CAI and the C2PA
  • it’s unclear if GFX100RF will get this support. Fujifilm says: “If we have to pay to implement it, or if users have to pay… not so many will want it. Then it’ll only be for professional agencies or something“
  • the industry has to come up with a standard

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