Fujifilm Managers Interview at DPR: “We Are Determined to Continue the X-Pro line” and About X100VI, AI and More

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image courtesy: dpreview - full interview linked below
image courtesy: dpreview – full interview linked below

Japanese Fujifilm managers gave an interview to dpreview.

  • without the success of the Fujifilm X100, there would probably not be any Fujifilm X series
  • the success of the X100 gave Fujifilm confidence
  • It’s the younger generation (who currently uses smartphones) that will drive photography. There is huge potential there
  • Fujifilm must think about the differences between smartphones and real cameras and understand what could motivate younger generation to use cameras
  • smartphone connectivity is important. Joy and operability of using a real camera is important too
  • operability, image quality and quality of the product itself are important
  • they talk AI, subject detection that improved operability of cameras
  • AI might continue to provide benefit for autofocus
  • focus demand for video is different compared to stills. In video focus has to change smoothly at the speed set by the videographer
  • X100 will never have a flip-out screen, even though video features are enhanced. It’s a photography centric line
  • it’s useful for Fujifilm to have different ranges, also two lines like X-T and X-H line. It’s about finding the balance between these lines
  • Fujifilm is determined to continue the X-Pro line

You can read the full interview at dpreview here.

We remind you that Fuji Guy Billy recently said he expects the Fujifilm X-Pro4 to join the 5th generation platform, but that we will have to wait a little bit for that.

Read also:

X100VI In Stock Check

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